Marketers

10 Analytics Red Flags All Marketers Should Look Out For
blog.hubspot.com

In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is “What report should I be viewing?” and “What data matters most?” While every company is different and every campaign as well, there are some tried and true analytics that every […]

6
Like
Save
Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
blog.hubspot.com

In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better. And, as you’ll see in the tables below, when it comes to ranking in search, publications — that is, actual news sites — still do […]

10
Like
Save
What the Next Generation of Marketers Is Learning in School
blog.hubspot.com

Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. I decided to focus my energy elsewhere. Little did I know that I’d have a […]

9
Like
Save
9 Essential Email Inbox Filters for Marketers
blog.hubspot.com

Tragically, if you’re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you’ve ever received. That may be slightly exaggerated, but you get the point: email is hard to keep up with. Email volume is growing, attention spans are shrinking, and it […]

6
Like
Save
29 Charts & Stats on What Matters Most to Marketers Right Now
blog.hubspot.com

The best marketers I know are curious. They’re curious about the latest social media update. They’re curious about finding solutions to the biggest problems their customers face. And they’re curious about how they’re performing — especially in comparison to their peers. If you consider yourself a curious marketer, we’ve got a treat for you. Below is […]

5
Like
Save
The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
blog.hubspot.com

Sales and marketing teams are both responsible for the growth and revenue side of the business — and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. It’s pretty critical that sales and marketing teams learn […]

3
Like
Save
Social Psychology for Marketers: 8 Lessons in Buyer Behavior
blog.hubspot.com

A big part of every marketer’s job is understanding how and why our prospects behave the way they do. We do our keyword research, we develop buyer personas, and we track where people are most likely to click on our site pages. But there’s more to the story. What about the psychology behind your prospects’ […]

6
Like
Save
20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
blog.hubspot.com

Know what’s scary? Figuring out Halloween costumes for work. You’ve gotta strike the right mix of work appropriate and creative — nothing that would freak out HR (or your coworkers with more delicate sensibilities). While the stress of coming up with a costume is enough to make you just show up in your regular attire, […]

3
Like
Save