Marketers

7 Huge Sites for Traffic That Marketers Don’t Take Advantage Of
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Do you want to know why everybody focuses on SEO and social media marketing? Because everyone wants traffic for their websites, and both of these sources are huge. Google, YouTube, Facebook, and LinkedIn are all in the top 20 traffic sites in the world. Whether you’re a plumber, SaaS marketer, or recipe blogger, you can […]

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17 of the Best WordPress Plugins for Marketers
blog.hubspot.com

40,296. That’s the number of plugins on WordPress. With so many available, it’s tough to figure out the best ones to use — especially when you’re strapped for time. Here’s the good news: We’ve done the work for you. Below you’ll find 17 fantastic plugins every marketer using WordPress should know about. From writing to […]

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15 Habits of Highly Effective Content Marketers
blog.hubspot.com

The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Many articles recommend certain tactics to increase an individual piece’s quality, but they don’t often give tips on how to be a better content marketer in general. We all know it’s important to create original, useful content […]

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How Marketers Can Get Their Content Listed in the Upcoming Apple News App
blog.hubspot.com

After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall. The News app will feature aggregated content that can be customized specifically for the iPhone and iPad experience. Publishers will have access to a set of tools to shape their content in a […]

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22 Gmail Plugins That All Content Marketers Need to Know About
feedproxy.google.com

When email first came out, each time I got a new message, I loved it! Now? I get hundreds per day—it’s not quite as special anymore. But while the entertainment value of email has declined, its role in business has remained important. Of all the email options out there, I’m a big fan of Gmail. It’s […]

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Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
blog.hubspot.com

There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Today’s publishers need to be able to measure the full impact of client campaigns from initial awareness through to a final […]

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Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
blog.hubspot.com

When Facebook recently launched Instant Articles, the internet and publishing community was buzzing. Publishers were excited — by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Users were also excited — Instant Articles are much faster and more interactive than typical mobile websites. And with the […]

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4 Ways Healthcare Marketers Should Utilize Social Media
blog.hubspot.com

Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind. Why is this? Part of it […]

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