Marketers

The Short Attention Span Solution for Marketers (Hint: It's Email) [Infographic]
blog.hubspot.com

Email marketing might be entering a mid-life crisis. According to Entrepreneur, 2017 marks its 40th birthday, with 1978 cited as the year when the first marketing email was delivered. The sender, the story goes, was Gary Thuerk, an employee of Digital Equipment Corporation — an infamous legend, of sorts, who’s referred to by some as the […]

2
Like
Save
The Digital Marketer’s Guide to Programmatic Marketing
feedproxy.google.com

The evolution taken in place in digital marketing over the last decade is amazing. We’ve gone from horrendous keyword stuffing and “spray and pray” campaigns to incredibly smart and efficient strategies that maximize ROI. This evolution has largely been fueled by data and predictive analytics. And what I love is the power that small-scale marketers […]

4
Like
Save
The Marketer’s Checklist for Establishing a Personal Brand
feedproxy.google.com

I remember when having a personal brand was reserved solely for big-name celebrities. Back in the 90s, you had to be an Oprah-level figure to have your own discernible brand. But the Internet has changed that. It’s made personal branding viable for pretty much everyone, provided you put in the time and energy. That’s why […]

8
Like
Save
What Is Channel Strategy? What Marketers Should Know
blog.hubspot.com

Be honest. Do you know what your non-marketing colleagues do all day? Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us — myself included — have those days, weeks, and months when we’re so bogged down in […]

5
Like
Save
8 of the Top Marketing Challenges Marketers Face Today [New Data]
blog.hubspot.com

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to […]

3
Like
Save
10 Lessons Digital Marketers Can Learn from HBO’s Silicon Valley
feedproxy.google.com

Do you like to binge-watch a TV series? I don’t do it often. Hardly ever, in fact. But yep, I’ve done it before. For me, it’s one of life’s simple pleasures. Every once in awhile, I’ll find a series totally “binge-worthy.” It can make you a little crazy, especially if you spend the better part […]

5
Like
Save
Women Shave Because of Marketers: How the Industry Created Demand for Women's Razors
blog.hubspot.com

If you’ve spent time in front of a television lately, you’re probably familiar with the formula for many women’s razor ads: A woman shaves and gets glowing legs that attract positive attention from her male counterpart. You can see the formula at work here, here, and here. If you roll your eyes when you watch […]

6
Like
Save
The Best Advice for Marketers in 2017: Insights from 11 Experts
blog.hubspot.com

Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape. Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace. We live in an age of digital disruption and a constantly evolving […]

9
Like
Save