Marketers

18 Productivity-Boosting Bots for Marketers
blog.hubspot.com

If it’s not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. Forrester reports that AI will eliminate 16% of U.S. jobs by 2025, which understandably freaks some people out. But that same report also […]

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The Essential Artificial Intelligence Glossary for Marketers
blog.hubspot.com

Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to […]

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Data Journalism: A Simple Guide for Marketers
blog.hubspot.com

For as long as we can remember, newsrooms have used data to support their stories. Whether it’s elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that’ll add credibility to their claims.  However, in recent years, data journalism has become the norm in almost every industry. And as a result, […]

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There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]
blog.hubspot.com

Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise? Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders […]

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7 Huge Sites for Traffic That Marketers Don’t Take Advantage Of
feedproxy.google.com

Do you want to know why everybody focuses on SEO and social media marketing? Because everyone wants traffic for their websites, and both of these sources are huge. Google, YouTube, Facebook, and LinkedIn are all in the top 20 traffic sites in the world. Whether you’re a plumber, SaaS marketer, or recipe blogger, you can […]

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17 of the Best WordPress Plugins for Marketers
blog.hubspot.com

40,296. That’s the number of plugins on WordPress. With so many available, it’s tough to figure out the best ones to use — especially when you’re strapped for time. Here’s the good news: We’ve done the work for you. Below you’ll find 17 fantastic plugins every marketer using WordPress should know about. From writing to […]

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15 Habits of Highly Effective Content Marketers
blog.hubspot.com

The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Many articles recommend certain tactics to increase an individual piece’s quality, but they don’t often give tips on how to be a better content marketer in general. We all know it’s important to create original, useful content […]

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How Marketers Can Get Their Content Listed in the Upcoming Apple News App
blog.hubspot.com

After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall. The News app will feature aggregated content that can be customized specifically for the iPhone and iPad experience. Publishers will have access to a set of tools to shape their content in a […]

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