Marketer

Are You an Intelligent Marketer? [Infographic]
blog.hubspot.com

Marketing is no longer the art form it once was. Today, the companies working relentlessly to master digital marketing are responsible for gathering, analyzing, and applying the data they produce to raise their game. All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it […]

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How to Become a Marketer Who Thinks Strategically
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One of the greatest challenges a new marketer will face is getting into, and staying, in the right mindsight. By its very nature, marketing is highly tactical. There are countless ways to engage your audience. Unfortunately, most of the tactics tend to be done in a vacuum without any thought about strategy. They’re reactionary, which […]

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How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For
blog.hubspot.com

Let’s face it: Getting a job in marketing isn’t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they’re becoming even more selective about who they’ll hire to take charge of their marketing efforts. So how do you get a job in marketing? To help you get a […]

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7 Helpful Resources Every Email Marketer Should Bookmark
blog.hubspot.com

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called “dead,” “not dead, evolving,” and even “dead, again.” But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the […]

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12 Secret Facebook Features Every Marketer Should Be Using [Infographic]
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Using Facebook is easy enough — most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as […]

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7 Important PR Lessons Every Content Marketer Needs to Learn
blog.hubspot.com

I tried to explain public relations to my grandmother once … This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s […]

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Essential Skill Sets for the Higher Education Inbound Marketer
blog.hubspot.com

Whether you are currently working at a higher education institution and are delving into the world of inbound marketing or you are a job-seeker looking for a position in higher education marketing at a university or marketing agency, there are skill sets that can help you succeed. Sure, there are the usual tactics that anyone in […]

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Demand Generation Benchmarks & Trends: Software Marketer Edition
blog.hubspot.com

The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest “wins” you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine. But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their […]

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