Lead

How to Lead Projects Even When You're Not the Boss
blog.hubspot.com

This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). The campaign, Four Days of Facebook, drove 10x the number […]

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How to Scale Your Lead Generation Through Blogging
feedproxy.google.com

I’m a big proponent of blogging. It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead generation tool. How many times do the same people visit your website? Unless you have an ecommerce store, there’s no reason for a prospective customer to visit your website more […]

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Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
blog.hubspot.com

According to DMR Stats, SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but […]

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
blog.hubspot.com

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a more popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, […]

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15 Creative Lead Generation Ideas to Try
blog.hubspot.com

The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you. What if you could still reach your lead generation goals using methods that actually […]

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns
blog.hubspot.com

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. So what’s the problem? It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming […]

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
blog.hubspot.com

Ever feel like your business is too “niche” to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it’s likely that people are searching for the content you’ll create.  The great thing about an inbound marketing tactic like blogging […]

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Traditional vs. Predictive Lead Scoring: What's the Difference?
blog.hubspot.com

What separates a qualified lead from an unqualified one? That’s the burning question we all have. We want to make sure we know the key factors that make someone qualified so we can focus on the creating and delivering the right content through the promotional channels that make these most sense. Once we establish that framework, we can then […]

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