Lead

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
blog.hubspot.com

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a more popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, […]

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15 Creative Lead Generation Ideas to Try
blog.hubspot.com

The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you. What if you could still reach your lead generation goals using methods that actually […]

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns
blog.hubspot.com

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. So what’s the problem? It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming […]

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
blog.hubspot.com

Ever feel like your business is too “niche” to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it’s likely that people are searching for the content you’ll create.  The great thing about an inbound marketing tactic like blogging […]

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Traditional vs. Predictive Lead Scoring: What's the Difference?
blog.hubspot.com

What separates a qualified lead from an unqualified one? That’s the burning question we all have. We want to make sure we know the key factors that make someone qualified so we can focus on the creating and delivering the right content through the promotional channels that make these most sense. Once we establish that framework, we can then […]

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
blog.hubspot.com

When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.  But once you have a lot of leads, you need to figure out who’s really interested in your product and who’s just starting to look around. That’s where lead scoring comes in. Lead scoring lets you assign a […]

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5 Simple Ways to Optimize Your Website for Lead Generation
blog.hubspot.com

Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation […]

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10 Myths About Lead Quality: Busted
blog.hubspot.com

Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. While every organization has a unique approach to categorizing its leads, there are several myths associated with lead quality many […]

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