As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.
Charity Navigator, the United States’ leading independent charity evaluator, announced this week a new version of their rating system for U.S. nonprofits. In addition to evaluating an organization’s finances and accountability, the new system will evaluate how an organization measures and
You already know content marketing is the new SEO. So what are you waiting for? Might as well go out there and start blogging so you can get more search traffic, right? Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw up hundreds of articles and expect them […]
Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets … and then the line-cutter won the $590.5 million Powerball jackpot. Mindy says she’s not upset, but come on.
You have thousands of visitors coming to your site, but no conversions. So what do you do? Should you change up your marketing campaigns… maybe redo your targeting? Or even worse, pause your SEO and content marketing efforts? Probably not. Before you modify your marketing campaigns you should spend some time optimizing your site for […]