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Typography 101: Everything a Beginner Should Know
blog.hubspot.com

Like many of you, I am a trained marketer and a DIY designer. I read The Marketer’s Crash Course in Visual Content Creation and learned some essential PowerPoint and Photoshop tricks, but I really wanted to take my design skills to the next level. So I asked all my designer friends what my next step should be, […]

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What Every Marketer Needs to Know about Conversion Optimization
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Traffic acquisition is becoming more and more expensive as time goes on. Whether you are leveraging paid advertising, content marketing, or SEO, you are spending time on growing your traffic. That means you are spending money. To make your traffic acquisition profitable, you have to figure out how to get your visitors to convert into customers. […]

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Think You Know Who Your Competitors Are? You Might Be Missing a Few
blog.hubspot.com

Most companies can rattle off their competitors at the speed of light — you battle with them to win deals every day, after all. But you might be missing some key competitors that are impacting the growth of your business and taking away what I like to call “internet market share.”

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Snapchat for … Marketing? What the Curious Should Know
blog.hubspot.com

Many of you may be clicking on this post thinking, “I still don’t get Snapchat.” Don’t worry. Snapchat isn’t for everyone, and it certainly isn’t the next big social network for businesses. But that doesn’t mean the social mobile application should be ignored entirely — especially if you’re a marketer that’s up for trying out-of-the-box […]

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11 Things You Didn't Know You Were Doing Wrong on Twitter
blog.hubspot.com

Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website?

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How SMBs Use Social Media: 15 New Stats You Should Know
blog.hubspot.com

Small- and medium-sized businesses are growing rapidly, contributing over $5.5 trillion in annual revenue to our economy last year. As business grows, so does the “how” of conducting business. In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers. 

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Small Business Saturday: What Shoppers and Businesses Should Know #ShopSmall
blog.hubspot.com

Ah, the holiday season. Spending time with friends, family, and 10,000 of your closest friends at big box stores racing to win one coveted item at an unparalleled discount. Nothing like that warm, fuzzy Black Friday feeling to start the season off right. For context, up to 140 million people plan to shop over Thanksgiving […]

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8 Up-and-Coming Design Trends Marketers Should Know About
blog.hubspot.com

Have you ever felt like every time you mastered a new design technique, there’s something else new and exciting that you see on websites? I know how you feel. There will always be new design trends we’ll hear about regularly and learn from. Some of these trends are long-lasting ones, though.

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