Every industry has its buzzwords, and web design is no different. If your head is spinning from seemingly endless jargon, or if you’re getting ready to redesign your company website and want to inform yourself on the most common technical terms in modern web design, then this is the list for you. Here are 37 […]
The modern world of technology can be frightening place. Sure, the internet has democratized information for developed countries, and is continuing to do so for emerging and developing countries across the globe. Big data is beginning to reach a catalyst point, at which its use and its profitability are growing parallel –– and at […]
When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? There are tons of terms to describe what you’re looking at, and often, the terms sound very similar to each another. Never mind when you start using several different analytics platforms, you’ll find different terms for the same metric. […]
Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. With […]
Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and […]
There are 284 million monthly active users on Twitter and chances are, you’re one of them — we’re certainly are. Unfortunately, just because all of us are active on Twitter doesn’t mean we’re using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets to prove what works on Twitter … and what […]
Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it’s imperative to make sure that you say the right thing at the right time to the right person — otherwise your relationship could take a turn for the worse. When […]
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. “I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting.