In order to have a successful ecommerce site, online retailers have to choose the right platform. For many retailers, open source platforms are the way to go, offering undeniable freedom, flexibility and scalability. However, they’re not the best choice for everyone, as they can be very technical, expensive and difficult to manage independently.Here, we break down the […]

Marketing is a chance for education. Sometimes, marketing takes the form of entertainment, but often, you get to assume the role of a teacher. This is really powerful. You can become one of the few educational influences in most people’s lives after they leave school. Beyond helping your business grow, inbound marketing allows you to […]

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. And […]

Ever find yourself elbows deep in an Excel worksheet with seemingly no end in sight? You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.” Truth be told, there probably is … you just don’t know it […]

A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I came across an article that would change the way I ate ketchup forever. It was a super short article by FoodBeast that showed how most people have been using those small paper ketchup cups completely wrong all our lives. Turns out you’re not supposed to use the cups […]

When it comes to free analytics software, nothing comes close to Google Analytics. Over 28,365,107 sites use it, which makes it the most popular analytics solution on the market. Although it has some limitations, it’s fantastic as a free product. However, most webmasters see the basic graphs and stats that Google Analytics (GA) gives you and […]

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice.  (In fact, if you’re highly experienced, you probably do all three at once.) But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound […]

Facebook is always experimenting with new advertising platforms to engage its user base. And it’s no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices. Optimizing for mobile is only one way Facebook […]