Inbound

9 Inbound Marketing Stats You Need to Know in 2017 [New Data]
blog.hubspot.com

The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers. To better understand how our relationships with consumers and coworkers are changing, we […]

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State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]
blog.hubspot.com

Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales. But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s time to research a purchase or […]

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Are Agencies missing the inbound opportunity?
blog.hubspot.com

The perennial complaint made by agency leaders when talking about their own new business and marketing efforts, is that they suffer from cobbler’s children syndrome – all the great minds are busy on client work and the agency brand has to come second (but good work begets good clients – or it used to). What […]

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How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
blog.hubspot.com

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results. […]

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Your First 100 Days as an Inbound Marketer: A Framework for Success
blog.hubspot.com

Today is the day you become an inbound marketer. Are you excited? Nervous? Do you have any idea where to start? If the answer to that question is “no,” fear not — we’re here to make that transition easier for you. You see, the inbound methodology is a type of marketing strategy, but it’s also […]

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How to Recruit Top Talent Using an Inbound Framework
blog.hubspot.com

Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way.  With inbound, companies earn consumer attention through great content, and as a result, it’s easier for them to move leads […]

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How We Grew Inbound Traffic by 300% in 6 Months
blog.hubspot.com

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company’s website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. We knew that if we could increase our traffic […]

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How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For
blog.hubspot.com

Let’s face it: Getting a job in marketing isn’t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they’re becoming even more selective about who they’ll hire to take charge of their marketing efforts. So how do you get a job in marketing? To help you get a […]

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