At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers. We also believe in delighting our customers and giving them the tools they need to stand out in a crowd. Literally. That’s why we’re thrilled to […]
New copy isn’t better just because it’s new. You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than […]
I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. We have spent many many many calories over many many many years building a great integration experience […]
Workplace collaboration has become a hot topic in the software and tech space. Companies all around the world are experimenting with the ideal office setup to strengthen culture and improve workplace productivity. HubSpot has always been committed to building a collaborative environment that helps our employees do their best work. Today, we’re proud to unveil our latest development: the desk-free office. […]
Have you ever run into an error message that made you smile? Or a website prompt that was particularly clever or helpful? Every time I read microcopy that shows personality, it reminds me there are real humans behind a website’s or product’s design. It kinda feels like I just shared a private joke with someone at the company. Let me […]
Years ago, when Brian and I started HubSpot, we were on a singular mission. We wanted to help companies get off of the sidelines and into the game. The internet had changed everything, and too many businesses were missing out on the massive potential this created.
Time is flying by. As the weather gets nicer, the months always start to feel shorter and shorter. It feels like just the other day I was sitting down to write the monthly roundup for April, and now here were are at the start of June.
Hey folks, welcome to the second installment of this column. Since you seemed to enjoy the post last week, we’re going to make this a weekly thing. Last week, we talked about possible solutions to generating leads from your blog. This week, we’ll be answering a question about getting blog traffic when it seems like […]