HubSpot

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
blog.hubspot.com

I don’t know about you, but I barely print anything anymore. Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment. […]

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Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
blog.hubspot.com

I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, I convinced my mom to buy […]

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How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams
blog.hubspot.com

It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do. When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured, […]

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
blog.hubspot.com

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog’s email subscription. It’s not that our email subscription wasn’t working. We were gaining an impressive number of subscribers each month. Those subscribers we’re opening and clicking on our subscription emails — and we had the traffic numbers to […]

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Update: HubSpot Guerrilla Marketing
blog.hubspot.com

At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers. We also believe in delighting our customers and giving them the tools they need to stand out in a crowd. Literally. That’s why we’re thrilled to […]

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
blog.hubspot.com

New copy isn’t better just because it’s new. You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than […]

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HubSpot & Salesforce Sign a Partnership Pact Through 2020
blog.hubspot.com

I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. We have spent many many many calories over many many many years building a great integration experience […]

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HubSpot Goes #DeskFree, Pioneering the Next Frontier of Workspace Collaboration
blog.hubspot.com

Workplace collaboration has become a hot topic in the software and tech space. Companies all around the world are experimenting with the ideal office setup to strengthen culture and improve workplace productivity.  HubSpot has always been committed to building a collaborative environment that helps our employees do their best work. Today, we’re proud to unveil our latest development: the desk-free office. […]

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