Here’s

You Can Use 404s to Boost Your SEO. Here’s How.
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The dreaded 404 error page. We’ve all encountered it at some point. And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site. You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball. If you’re not sure what a […]

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Brand New Blog. No Traffic. Here’s What to Do.
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Ever feel as if you’re the only person reading your blog? It’s possible it’s not just a feeling. In today’s digital marketing landscape, it’s difficult to get users to read blogs if they’re not relevant to them. Even if the blog is relevant and the content is great, in a world of rapid-fire of competing […]

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Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.
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Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity. Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.” In other words, they’re based […]

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Here’s Why Your Customer Acquisition Strategy Isn’t Working
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Customer acquisition is arguably the most important aspect of business operations. Before you can even think about retention and having loyal, long-term customers, you need that initial acquisition to take place. But the process of turning leads into paying customers comes with a lot of twists and turns. What looks great on paper doesn’t necessarily […]

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Should You Switch Your Site to HTTPS? Here’s Why You Should or Shouldn’t
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There are two types of SEOs: Those who love the technical stuff… …and those who hate it. If you fall into the first category, you’re probably already experienced with HTTPS. If you’re in the second category of SEOs, you might be a little intimidated by it. If you are intimidated, it’s for a good reason, and I completely […]

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Stop Guessing: Here’s a Social Media Strategy That Works
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Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in. In reality, it’s not easy. And like with anything else, you need to spend some time learning how to do it properly. I assure you it’s possible. My nutrition blog case study received over 9,000 […]

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