Here’s

Here’s What Your Subscribers Really Think About These Email Strategies
blog.hubspot.com

Sometimes, email marketing can feel like a guessing game: will they open this, will they read that? If you’re an email marketer, you care about open and click-through rates, unsubscribe rates, and conversions. But your subscribers don’t share these incentives when receiving marketing emails. They don’t open your emails because they know you’ll appreciate the […]

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YouTube Just Made It Harder to Monetize Videos: Here’s Why
blog.hubspot.com

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here’s what we know so far — and how marketers can prepare. What YouTube’s New Partner Program Requirements Mean for Marketers Changes to the YouTube Partner […]

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HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.
blog.hubspot.com

Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that […]

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Here’s the Process to Help You Consistently Build 7 Backlinks a Week
feedproxy.google.com

Are you familiar with backlinks? If you’re not or if you’re just getting used to the concept, you need to make this common term part of your everyday vocabulary. By definition, a backlink is an incoming hyperlink from one website to another. Anytime a website mentions your name, brand, or company with a link to […]

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Search Has Changed. Here’s How Your Content Needs to Evolve.
blog.hubspot.com

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape — but with over 3.5 billion searches per day on Google alone, search is a channel […]

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Just Getting Started With Video Marketing? Here’s the First Video You Should Make
blog.hubspot.com

One of the most controversial phrases in the marketing today is, “pivot to video.” It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. Luckily, our research has shown that audiences still want to read blog and news content. But […]

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Here’s How to Perfectly Optimize Your Infographic for SEO
feedproxy.google.com

Infographics are amazing! Besides being one of the best ways to explain a complicated topic with ease, they make information come alive. Research found, people following directions with text and illustrations do 323 percent better than people following directions without illustrations. Maybe that’s why “infographics are ‘liked’ and shared on social media 3x more than any […]

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You Can Use 404s to Boost Your SEO. Here’s How.
feedproxy.google.com

The dreaded 404 error page. We’ve all encountered it at some point. And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site. You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball. If you’re not sure what a […]

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