Guide

How to Sort in Excel: A Simple Guide to Organizing Data
blog.hubspot.com

When it comes to Excel, here’s a good rule of thumb: If you start to do something manually, it probably means there is an easier way to do it. Whether you are trying to remove duplicates, do simple calculations, or sort your data, you can almost always find a workaround that’ll help you get it done with just a […]

2
Like
Save
A Visual Guide to the Science of Twitter Success [Infographic]
blog.hubspot.com

After years of trying to understand the ins and outs of using Twitter for business — from hashtag best practices to running paid campaigns — many marketers have been left wondering … “Does any of this Twitter stuff actually work? Where are the numbers? Where’s the science?!” At long last, we’ve been able to uncover […]

8
Like
Save
A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters
blog.hubspot.com

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an […]

8
Like
Save
How to Use Facebook Live: A Complete Guide
blog.hubspot.com

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? Because it’s an awesome way for them to use the power of live […]

5
Like
Save
How to Use Video in Each Stage of the Buyer's Journey [Free Interactive Guide]
blog.hubspot.com

Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What’s more, 55% of people watch videos online every day. But like any new marketing tactic, video needs to be done right to have an impact on your business. This means creating the right […]

7
Like
Save
How to Retain Customers Using User-Generated Content [Free Guide]
blog.hubspot.com

What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers.  From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once […]

9
Like
Save
How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
blog.hubspot.com

By now, you probably know that today’s buyers hold all of the power when making a purchasing decision. You’re also probably aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With […]

2
Like
Save
The Complete Guide to the Google Analytics Add-on for Google Sheets
feedproxy.google.com

SEOs and marketers always have a lot on their plates. That’s why we care so much about tools that save us time. Any chance you get to automate some of your work is one that you should take. That’s why when I first came across the Google Analytics add-on for Google Sheets, I knew I […]

8
Like
Save