Guide

Personal Branding: The Ultimate A to Z Guide
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When you’re looking for a job, you should expect to be Googled. When you’re trying to land a speaking engagement for a big industry event, you should expect to be Googled. When you send a guest contributor pitch to a blog you admire, you should expect to be Googled. The truth is, anyone that may […]

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The Ultimate Guide to Using Instagram Story to Promote Your Business
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Your company needs to be active on Instagram. Establishing a social media presence is essential for businesses to thrive in today’s day and age. But posting pictures isn’t enough. You need to take your Instagram strategy one step further and take advantage of posting stories to your profile. What’s an Instagram story? If you are unfamiliar, […]

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How to Start A/B Testing Your Email Marketing (A Beginner’s Guide)
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It’s important for you to always try to improve your email marketing strategy. The trends continue to change each year, and you need to adapt. If you’re still sending out the same boring newsletter or promotional offer you used 5 years ago, it’s time for you to make some improvements and adjustments. But where do […]

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How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More
blog.hubspot.com

Have you ever looked through your Instagram feed and wondered how some people make their photos look just so good with just a smartphone and a free app? Whether I’m looking at mouth-watering photos posted by food brands or adorable photos of cuddly Instagram stars with four legs, I’ve had my share of photo envy. […]

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How to Grow Your Email List as an Ecommerce Brand (A Beginner’s Guide)
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It’s important you recognize the significance of your email marketing strategy. It’s an essential method of communication with your ecommerce customers. Email will probably be your most profitable channel if you nurture it right. Don’t believe me? Activewear brand Rone is able to generate $80,000 in sales during product launch purely from its email list. […]

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22 Brand Style Guide Examples for Visual Inspiration
blog.hubspot.com

When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same […]

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How to Develop a Content Strategy: A Start-to-Finish Guide
blog.hubspot.com

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. After all, you’ve got more competition than ever. According to the Content Marketing Institute, 70% of B2B marketers surveyed say […]

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7 Digital Marketing Strategies That Work: A Complete Guide
blog.hubspot.com

There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time. But when you’re growing a business, it seems like this […]

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