Guide

How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
blog.hubspot.com

You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it’s a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. But here’s the deal: Unless you’re famous, it’s really hard to […]

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How to Write an Introduction: A Simplified Guide
blog.hubspot.com

Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. I mean, you already have a blog post you want to write. […]

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The Digital Marketer’s Guide to Programmatic Marketing
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The evolution taken in place in digital marketing over the last decade is amazing. We’ve gone from horrendous keyword stuffing and “spray and pray” campaigns to incredibly smart and efficient strategies that maximize ROI. This evolution has largely been fueled by data and predictive analytics. And what I love is the power that small-scale marketers […]

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How to Make an iPhone Video: A Step-by-Step Guide
blog.hubspot.com

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you’re still asking the big question: “How?” If you aren’t producing video content because you don’t think you have the ability, time, or resources to do it, […]

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How to Work with Influencers: The Ultimate Guide
blog.hubspot.com

How much digital content do you consume on a daily basis? It’s tough to put a number on that, isn’t it? Here’s an even tougher question: How much of that content do you genuinely trust — especially when it comes to an investment in a product or a service? According to Twitter, if you really […]

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How to Get Started With Paid Search [Free Guide]
blog.hubspot.com

In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign? To help you get started the right way, […]

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Don't Fall For These 24 Myths About Facebook Ads [Free Guide]
blog.hubspot.com

Facebook Ads can help you increase your social following and boost the reach of your organic posts. But aren‘t CPC rates skyrocketing and lead generation ads taking over? Not so much. To help you distinguish fact from fiction as you start designing your Facebook Ads strategy, we’re dubunking 24 common myths about Facebook Ads below.  The […]

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How to Use Facebook Live: A Step-by-Step Guide
blog.hubspot.com

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement […]

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