Guide

The Do's and Don'ts of Infographic Typography [Free Guide]
blog.hubspot.com

The following is an excerpt from Do’s and Don’ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you’d like to access the full guide, click here. One of the most important, but least considered parts of designing an infographic is typography. After all, picking […]

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7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
blog.hubspot.com

Inbound marketing and sales continue to have a massive impact on the way businesses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services. So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands? Get prepared for a profitable year with […]

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A Step-by-Step Guide to Producing a 3,000-Word Article on Any Topic
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Creating long-form content is one of the best things you can do for your online marketing strategy. Long-form content that passes the 3,000-word mark blurs the line between an article and a guide, making it a unique type of content. It’s detailed, but it’s not too long. It’s the perfect type of content to truly […]

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How to Create 360-Degree Video: The Ultimate Guide
blog.hubspot.com

There’s something to be said for a truly remarkable experience. Whether it’s a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it. We share these experiences. We tell our friends about them, post the pictures and videos we’ve captured on […]

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The Proven Guide to Using Live Video to Build Your Personal Brand
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The Proven Guide to Using Live Video to Build Your Personal Brand2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016. We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video […]

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide
blog.hubspot.com

LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform. It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way […]

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How to Write a Case Study: The Ultimate Guide & Template
blog.hubspot.com

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X, or that you’re way ahead of the competition when it […]

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Data Journalism: A Simple Guide for Marketers
blog.hubspot.com

For as long as we can remember, newsrooms have used data to support their stories. Whether it’s elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that’ll add credibility to their claims.  However, in recent years, data journalism has become the norm in almost every industry. And as a result, […]

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