Google

Think You Got Hit by the Google Fred Update? Here Is What to Do
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Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8. Of all things, it was called…Fred. The sheer randomness of the name and the massive drop in traffic that many sites experienced have left a lot of marketers scratching their heads. What happened, who was affected and why? More importantly, what steps do […]

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Should You Be Worried About The Next Google Algorithm Change?
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“Everything changes and nothing stands still.” In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos. But he might as well be referring to Google’s chronic algorithm updates, even if he was a few centuries early. See, Google makes roughly 500 – 600 changes each year. Some are major, […]

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What You Missed Last Month in Google
blog.hubspot.com

For many things in life, it seems like there’s a weather analogy. A happy disposition is often described as “sunny.” Something foreboding could be said to “cast a cloud” on someone. And, according to MozCast, indications of a big change in Google’s algorithm can be described as “hot and stormy.” That’s not bad news for […]

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
blog.hubspot.com

We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in — an ad appears. You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock […]

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9 of the Biggest Google I/O Keynote Announcements
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Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference. It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.” But […]

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SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]
blog.hubspot.com

Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand’s name started with one of the […]

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How to Insert Google Calendar, Apple Calendar & Outlook Event Invites Into Your Marketing Emails
blog.hubspot.com

Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? Yep, I’m guessing that’s happened even to the most type-A of us. Well, if you’re an email […]

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How to Crack Google Search Optimization for Your Unique Niche
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Search engine optimization sounds great on paper, but when put into practice, it’s a bit tougher. Marketing in your specific niche can be slow and painful, especially if you’re just starting from scratch with a new website. Although it may feel like every keyword already has hundreds of thousands of competitive results, you can still […]

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