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Generation |

Generation

The Ultimate Guide to Generation Z Marketing
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Businesses need to look toward the future to survive and thrive. I’m sure you’ve got an effective strategy in place that targets Millennials or Baby Boomers. But it’s time to shift your focus to a younger generation. The term Generation Z describes people born after Millennials. They may also be referred to as: Post-Millennials Homeland […]

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How to Scale Your Lead Generation Through Blogging
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I’m a big proponent of blogging. It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead generation tool. How many times do the same people visit your website? Unless you have an ecommerce store, there’s no reason for a prospective customer to visit your website more […]

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Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
blog.hubspot.com

According to DMR Stats, SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but […]

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Why Generation Z Should Be Included in Your Content Strategy [Infographic]
blog.hubspot.com

I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn’t me who […]

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
blog.hubspot.com

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a more popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, […]

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15 Creative Lead Generation Ideas to Try
blog.hubspot.com

The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you. What if you could still reach your lead generation goals using methods that actually […]

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5 Simple Ways to Optimize Your Website for Lead Generation
blog.hubspot.com

Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation […]

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Demand Generation Benchmarks & Trends: Software Marketer Edition
blog.hubspot.com

The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest “wins” you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine. But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their […]

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