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5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
blog.hubspot.com

The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right? Unfortunately, like most modern-day relationships, it’s never really that simple. Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor […]

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What Consumers Really Want From Your Video Content [Infographic]
blog.hubspot.com

Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word “video” is used in subject […]

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7 Tips to Take Your Content From “Meh” to Amazing
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One of the greatest struggles content marketers face right now is creating engaging content. More than 70% of marketers have made it a top priority this year to address that and make stronger connections with their audiences. I think a primary cause for that struggle is that we’re only just a few years past search engine updates […]

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns
blog.hubspot.com

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. So what’s the problem? It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming […]

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17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
blog.hubspot.com

Remember when Instagram first started allowing users to post videos back in 2013? The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. Instagram’s come a long way since then, and […]

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7 Ways to Ensure You Maximize Your ROI From Content
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I’m not going to lecture you. You already know that content marketing can be a very successful form of marketing. You also know that producing great content takes a lot of time or money, sometimes both. But there’s something that you might not know, at least not for sure. Just because a piece of content […]

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3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable
blog.hubspot.com

Trying to nail down Seth Godin’s greatest strength is no easy task. He’s a brilliant author, marketer, speaker, and entrepreneur, but above all that, he’s truly mastered the art of getting straight to the point.  Have you seen his blog? He carefully boils each post down to a few hundred words. No fluff. No fancy sentences. […]

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Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
blog.hubspot.com

We all know that sources of website traffic can vary greatly from business to business. While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts. And while there’s no single right […]

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