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Demystifying Creative Success: How to Build a Creative Career from Scratch
blog.hubspot.com

If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path. Achieving big league success in a creative field can […]

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How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
blog.hubspot.com

Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat — and how to keep them engaged. It’s a challenge to grow […]

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From the Phonograph to Spotify: The History of Streaming Music
blog.hubspot.com

Introducing “Posts as a Podcast”: Explore something new on your daily commute, at the gym, or from the comfort of your desk. We’re turning our favorite posts into bite-sized podcasts for your listening pleasure. So grab a cup of coffee, sit back, and let us tell you a story. Once upon a time, in a […]

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5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
blog.hubspot.com

The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right? Unfortunately, like most modern-day relationships, it’s never really that simple. Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor […]

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What Consumers Really Want From Your Video Content [Infographic]
blog.hubspot.com

Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word “video” is used in subject […]

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7 Tips to Take Your Content From “Meh” to Amazing
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One of the greatest struggles content marketers face right now is creating engaging content. More than 70% of marketers have made it a top priority this year to address that and make stronger connections with their audiences. I think a primary cause for that struggle is that we’re only just a few years past search engine updates […]

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns
blog.hubspot.com

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. So what’s the problem? It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming […]

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17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
blog.hubspot.com

Remember when Instagram first started allowing users to post videos back in 2013? The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. Instagram’s come a long way since then, and […]

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