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How to Recover from 8 Embarrassing Office Blunders
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Whether you forgot a deadline, accidentally CC’d the CEO in a snarky email about the annual holiday party, or got caught insulting your boss on Facebook, embarrassing yourself at the office can feel like the end of the world. But while your little (or big) mistake might feel like a major setback in terms of […]

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How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"
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The phone rang a couple times before he picked up. “Hello?” “Hi,” I said. “Is this Pat Corpora?” “Yes, it is.” “It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.” In 1995, Pat published The Doctor’s Vest-Pocket […]

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Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]
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2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes. However, with four years of data in the books, a […]

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How to Squeeze Revenue from Confirmation Emails
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Email is one of the best ways to communicate with your customers. Sending confirmation emails can help establish a stronger relationship with your current clientele. It keeps them in the loop. They won’t have to second-guess whether their order went through or whether an action they completed was successful. That’s why all companies need to […]

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10 of the Best Ads from November: Elves, Llamas, and a Business Cat
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If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning: this post is heavy on the holiday cheer. To everyone else, hello. November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer […]

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10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda
blog.hubspot.com

I’m obsessed with fall and I don’t care who knows it. Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented–candle, and ask Alexa to turn up the “Spooky Sounds,” because fall is here and I am here for it. Brands also love fall. It gives them the chance to use all those skeleton […]

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Live From Mark Zuckerberg's #OculusConnect Keynote
blog.hubspot.com

Here it is: the fourth installment of one of Facebook’s biggest VR events, Oculus Connect. Today, things kick off with an opening keynote from Mark Zuckerberg himself, and we’ll be there to bring you the highlights of his thoughts and insights in realtime. The event comes at an interesting time for Facebook. The company has […]

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Thanks Live Chat, Messaging Will Take It From Here
blog.hubspot.com

Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website. In the name of efficiency, marketers queued up a series of emails […]

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