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Live From Mark Zuckerberg's #OculusConnect Keynote
blog.hubspot.com

Here it is: the fourth installment of one of Facebook’s biggest VR events, Oculus Connect. Today, things kick off with an opening keynote from Mark Zuckerberg himself, and we’ll be there to bring you the highlights of his thoughts and insights in realtime. The event comes at an interesting time for Facebook. The company has […]

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Thanks Live Chat, Messaging Will Take It From Here
blog.hubspot.com

Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website. In the name of efficiency, marketers queued up a series of emails […]

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10 of the Best Ads from August: The Eclipse, Sugar, and the Worst Voice Assistant Ever
blog.hubspot.com

Advertisers got creative in August, experimenting with the increasingly popular six-second ad format, contributing to the buzz surrounding the solar eclipse, and building a mountain of sugar in Times Square. Let’s take a look at some of the last great ads of summer 2017: 10 of the Best Ads from August 1) SafeAuto Say hello […]

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How to Build a Chatbot from Pitch to Promotion
blog.hubspot.com

In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication — from mobile to desktop, marketing to services, personal to corporate — everything, really. Messenger opened its doors to developers with an invitation to create chatbots — something of which roughly 78% of online […]

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10 of the Best Ads from July: Emotive Billboards, Weird Pizza, and a Perfect Sadvertising Parody
blog.hubspot.com

We might be deep in the dog days of summer, but advertisers have been busier than ever producing some stunning new work. This month’s ad roundup features a playful branded stunt that could really only work in summer (tequila fountain, anyone?), a set of billboards that change depending on the weather and traffic forecasts, and a […]

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Avoid the Summer Slump: 3 Tips from Growth Marketing Experts
blog.hubspot.com

What was the last great idea you had for growth?  No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer. It can be tough to keep coming up with new ideas that lead […]

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What I Learned from Checking BuzzSumo Every Day for a Month
feedproxy.google.com

I use a lot of different tools and various software for marketing. But one of my absolute favorites is BuzzSumo. I love it! At this point, I consider it a linchpin useful for several different aspects of marketing. And apparently I’m not alone. Big name brands, such as TechRadar, TechTarget and even Rolling Stone magazine, […]

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How to Create a Link-Building Strategy from Scratch
feedproxy.google.com

Google examines roughly 200 different factors to determine page rank. That’s a lot! But what’s arguably the most important is backlinks. Here’s a chart from Moz that shows how important links are: Backlinks have been, and continue to remain, one of the top ranking factors, making them Google’s primary form of “currency.” In March 2016, Google Search […]

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