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How to Prove the Value of Inbound to Your CFO [Free Kit]
blog.hubspot.com

If you’re a marketing leader who knows the value of inbound marketing, you may have already implemented pieces of inbound into your overall marketing strategy. And you’re probably finding that you need to shift resources around — or get more of them — to make the changes needed to increase lead generation, reduce costs, and grow new markets. Another obstacle […]

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How to Use Analytics to Make Smarter Marketing Decisions [Free Webinar]
blog.hubspot.com

Every marketer needs data. You need data to show your boss the value of your work. You need data to determine if a campaign is running smoothly. You need data to make decisions about what you should continue working on — and what you shouldn’t. But that doesn’t mean every data point you can get your hands on is important to track. With […]

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5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
blog.hubspot.com

Despite the spattering of headlines that have popped up over the past couple years proclaiming “infographics are dead,” infographics are, in fact, alive and well. We just checked — they’re totally healthy. I mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the […]

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How to Quickly & Easily Create a Buyer Persona [Free Tool]
blog.hubspot.com

Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Why? Because without knowing who your ideal customers are — their backgrounds, goals, challenges, and so on — it’s very difficult to create an effective marketing strategy to attract more of those types of people. Without understanding your ideal customers inside and out — […]

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10 Sites for Free, Non-Cheesy Stock Photos
blog.hubspot.com

We’ve all heard the mantra, “Don’t settle for anything less than you deserve.” Yet for some strange reason, marketers continue to push out cheap stock photography to serve as a representation of their brand.  They fall back on the excuse that they simply don’t have the time to spend on figuring out copyrights and attribition […]

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How to Write a Marketing Resume Hiring Managers Will Notice [Free Templates + Samples]
blog.hubspot.com

It’s ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.  If you’re a marketer whose resume could use a little polish, don’t […]

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How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]
blog.hubspot.com

Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey, CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. With bigger budgets for marketing analytics come bigger and […]

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How to Write a Press Release [Free Template + Sample]
blog.hubspot.com

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.  Ten years ago, people still relied on morning papers for news. […]

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