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How to Quickly & Easily Create a Buyer Persona [Free Tool]
blog.hubspot.com

Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Why? Because without knowing who your ideal customers are — their backgrounds, goals, challenges, and so on — it’s very difficult to create an effective marketing strategy to attract more of those types of people. Without understanding your ideal customers inside and out — […]

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10 Sites for Free, Non-Cheesy Stock Photos
blog.hubspot.com

We’ve all heard the mantra, “Don’t settle for anything less than you deserve.” Yet for some strange reason, marketers continue to push out cheap stock photography to serve as a representation of their brand.  They fall back on the excuse that they simply don’t have the time to spend on figuring out copyrights and attribition […]

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How to Write a Marketing Resume Hiring Managers Will Notice [Free Templates + Samples]
blog.hubspot.com

It’s ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.  If you’re a marketer whose resume could use a little polish, don’t […]

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How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]
blog.hubspot.com

Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey, CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. With bigger budgets for marketing analytics come bigger and […]

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How to Write a Press Release [Free Template + Sample]
blog.hubspot.com

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.  Ten years ago, people still relied on morning papers for news. […]

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How to Write a Press Release [Free Template + Sample]
blog.hubspot.com

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.  Ten years ago, people still relied on morning papers for news. […]

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How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates
blog.hubspot.com

You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those oh-so-valuable calls-to-action that generate inbound leads. Need I say more? So why, […]

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An Illustrated Guide to Organizational Structures [Free Ebook]
blog.hubspot.com

I remember my very first day of work at my very first startup. I was employee number 22, and my manager was eagerly showing me the org chart he had recently put together. There I was, at the bottom of the chart: Content Associate. Above me was my manager, above my manager was a VP, and above the […]

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