Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What’s more, 55% of people watch videos online every day. But like any new marketing tactic, video needs to be done right to have an impact on your business. This means creating the right […]

What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers.  From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once […]

Not sure if video marketing is worth your time? Here’s an eye-opening statistic for you: According to Aberdeen, businesses that use video grow revenue 49% faster year-over-year than businesses that don’t. Still not convinced? Here’s a SlideShare presentation with more stats that illustrate the importance of video. Of course, even if you are completely sold […]

More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales. Whether you’re just getting started with personalization or you’re trying to increase the […]

Between the changing leaves, pumpkin spice everything, and football season, fall is here. This also means that the holidays will be here before you know it! As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves. Instead […]

You don’t always need graphics, photos, or images to make your design pop — sometimes the right font does the trick. But going to every corner of the internet isn’t feasible for most designers and marketers. You’ve got projects to create, often on deadlines that are way too tight. You’ve also got a fairly strict […]

So you’ve finally gotten buy-in from your boss to start implementing inbound at your company. Next up? You have to start assembling or reconstructing your team for inbound — and with that comes a lot of things to think about. You already know that inbound roles and responsibilities often differ from those of traditional marketing positions, but […]

Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too. Well, today, we’re excited […]