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Mastering the Art of Omni-Channel Personalization [Free Guide]
blog.hubspot.com

More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales. Whether you’re just getting started with personalization or you’re trying to increase the […]

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Ecommerce Holiday Marketing Calendar [Free Download]
blog.hubspot.com

Between the changing leaves, pumpkin spice everything, and football season, fall is here. This also means that the holidays will be here before you know it! As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves. Instead […]

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35 of the Best Free Fonts You Should Download
blog.hubspot.com

You don’t always need graphics, photos, or images to make your design pop — sometimes the right font does the trick. But going to every corner of the internet isn’t feasible for most designers and marketers. You’ve got projects to create, often on deadlines that are way too tight. You’ve also got a fairly strict […]

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How to Assemble and Grow Your Inbound Team [Free Kit]
blog.hubspot.com

So you’ve finally gotten buy-in from your boss to start implementing inbound at your company. Next up? You have to start assembling or reconstructing your team for inbound — and with that comes a lot of things to think about. You already know that inbound roles and responsibilities often differ from those of traditional marketing positions, but […]

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How to Get a Personalized Assessment of Your Website [Free Tool]
blog.hubspot.com

Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too. Well, today, we’re excited […]

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A Step-by-Step Guide for On-Page SEO Management [Free SEO Template]
blog.hubspot.com

So, you’ve read dozens — if not hundreds — of SEO articles on the web. You’ve digested countless tips and tricks for improving your website’s SEO. You’ve even (over)paid that self-proclaimed “expert” to help you develop an SEO strategy that aligns with your business’ goals. But after all of the reading and learning and strategizing, it dawns […]

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How to Easily Track Your On-Page SEO Strategy [Free Excel Template]
blog.hubspot.com

We all know that optimizing your website — both for searchers and search engines — can do wonders for your organic traffic and lead generation efforts. The tricky part, of course, is figuring out how to actually optimize your website’s pages. After all, reading about SEO best practices in blog posts and ebooks will only […]

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5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
blog.hubspot.com

“We’re different, there’s no-one else like us in the marketplace.” “As soon as people use our product, they’ll want to buy.” “Our product is so good it sells itself.” When you’re a marketer who works closely with companies in the SaaS/cloud technology space, you get used to hearing these phrases. Every emerging SaaS business is […]

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