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How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]
blog.hubspot.com

Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” […]

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How to Create Infographics in Under an Hour [15 Free Infographic Templates]
blog.hubspot.com

Wouldn’t it be great if creating infographics was as simple as writing regular ol’ text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually. But considering the popularity and effectiveness of visual content […]

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20 SEO Myths to Leave Behind in 2018 [Free Ebook]
blog.hubspot.com

Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the “proven” tactics people have used in the past — keyword stuffing, link schemes, and so on — are now the stuff of […]

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How HubSpot's Pricing Page Redesign Increased MQL Conversions by 165% & Free Sign-Ups by 89%
blog.hubspot.com

A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot’s website pricing page. Not because it hadn’t been redesigned in a few years (it hadn’t), but because we saw a big conversion opportunity from a page that had a lot of untapped potential. And boy, did it pay off. Not only […]

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How to Get Paid Without Spending a Dime [Free Invoice Template Generator]
blog.hubspot.com

As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels. We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience. Not to mention, it forces us to establish a formalized process […]

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10 Free Templates Every Small Business Needs in 2018
blog.hubspot.com

Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company’s critical growth years. But then there are the less glamorous aspects — from tight budgets and limited resources […]

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The Complete SEO Starter Pack [Free Download]
blog.hubspot.com

Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone. […]

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How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
blog.hubspot.com

When was the last time you ran a competitive analysis for your brand? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow. To help you get started with […]

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