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Don't Fall For These 24 Myths About Facebook Ads [Free Guide]
blog.hubspot.com

Facebook Ads can help you increase your social following and boost the reach of your organic posts. But aren‘t CPC rates skyrocketing and lead generation ads taking over? Not so much. To help you distinguish fact from fiction as you start designing your Facebook Ads strategy, we’re dubunking 24 common myths about Facebook Ads below.  The […]

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32 Free Online Marketing Classes to Master Your Marketing Skills
blog.hubspot.com

I don’t know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I don’t learn a lot on the job here at HubSpot — because I absolutely do. But sometimes, there’s nothing quite like listening to a […]

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How to Design & Optimize Landing Pages [Free Ebook]
blog.hubspot.com

Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to […]

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The Beginner's Guide to Retargeting Campaigns [Free Ebook]
blog.hubspot.com

If you’ve heard of retargeting and think it’s a strategy you want to invest more in, you’re in good company. According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it’s a popular tactic for marketers, if you’re new to retargeting, it can be […]

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How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
blog.hubspot.com

With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities — how can you be expected to choose? Whether you’re diving into a major website redesign or a creating a simple infographic, you need a […]

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The Beginner's Guide to Email Marketing [Free Ebook]
blog.hubspot.com

Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’s not as simple as quickly […]

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How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
blog.hubspot.com

Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year. But is all this video […]

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The Do's and Don'ts of Infographic Typography [Free Guide]
blog.hubspot.com

The following is an excerpt from Do’s and Don’ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you’d like to access the full guide, click here. One of the most important, but least considered parts of designing an infographic is typography. After all, picking […]

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