Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]
When I created my first Facebook ad ever, I had no clue what I was doing. I picked target demos at random (The more people who see my ad, the better!) and barely considered the difference between CPM and CPC. All I knew was that my boss asked me to make a Facebook ad — […]
Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. One day you’ll log into Facebook and everything suddenly looks different, and you’re scrambling to figure out what the heck is going on and how the new feature may affect your marketing.