Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. How? By providing a better balance of updates from friends versus updates from businesses, publishers, public figures, and local organizations. Every time Facebook updates its algorithm, brands and marketers freak out. To help you quickly get to the bottom of this […]
Facebook added a very handy feature in December 2014: the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. and the rest of the world. The CTA’s functionality is pretty simple: You choose from seven pre-made […]
When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s […]
You know by now that posting on social media is one of the best ways to amplify the awesome content you’re creating. But it isn’t enough to simply post content to social whenever you feel like it. Think about it: Is your audience spreading their time spent on social media equally throughout the day? Of course not. […]
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. He’s called the Father of Advertising and the King of Madison Avenue. Fortune magazine once asked if he was a genius — which prompted him to ask his attorney to bring a lawsuit against the publication for its use of the question mark. […]
Here’s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter Auto-publish update to all three networks. But there’s a huge flaw with this strategy. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your […]
This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. With its falling organic reach, using Facebook for business might seem like a dying proposition. However, there may still be benefits to engaging in this particular social
It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy. Thing is, as more and more Facebook features change, so does the process of setting up a Page.