This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. He’s called the Father of Advertising and the King of Madison Avenue. Fortune magazine once asked if he was a genius — which prompted him to ask his attorney to bring a lawsuit against the publication for its use of the question mark. […]
Here’s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter Auto-publish update to all three networks. But there’s a huge flaw with this strategy. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your […]
This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. With its falling organic reach, using Facebook for business might seem like a dying proposition. However, there may still be benefits to engaging in this particular social
It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy. Thing is, as more and more Facebook features change, so does the process of setting up a Page.
Over the years, I’ve noticed that there are certain brands that have managed to stay on top of cool social media trends. I know how hard it is to keep up with all the changes. There’s a lot going on in that world. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram … and once […]
Recently, two different social websites admitted they ran experiments on users who had no idea they were being experimented on. Facebook ran tests to see if they could affect users’ emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently.
You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story.
Two months ago, Facebook announced that a new Page design was coming, and today’s the day it’s finally happening. Later this week, Facebook will officially roll out the new design to everyone in the world with a Page (as of publishing time, some folks have it already and some don’t).