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The 13 Best College Facebook Pages (And What Sets Them Apart)
blog.hubspot.com

The first thing you see when you visit a college or university’s Facebook Page is their cover photo. So you might visit a college’s Facebook Page that features a beautiful, colorful, high-definition cover photo and say, “Wow, they did a great job with their Facebook Page.” But, while the cover photo is certainly important, the very […]

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13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
blog.hubspot.com

It’s easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above.  But thankfully, not all online ads are bad. In fact, there are some pretty creative ads out there that have not only gotten people to click, but also seek out the ads […]

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Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
blog.hubspot.com

While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. Thanks to the introduction of Facebook’s “Donate Now” button, it’s easier than ever for nonprofits to turn online engagement into meaningful monetary contributions.  About Facebook’s “Donate Now” Button The titan of social media has always been […]

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Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]
blog.hubspot.com

Facebook is always experimenting with new advertising platforms to engage its user base. And it’s no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices. Optimizing for mobile is only one way Facebook […]

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19 Essential Tips for an Engaging Facebook Business Page
blog.hubspot.com

So you’ve decided to set up a Facebook Page for your company — or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you’re making a smart move. But if you think you can just slap together a Facebook […]

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How to Get Your First 1,000 Real Facebook Fans [Infographic]
blog.hubspot.com

Congratulations! You’ve joined tens of millions of other businesses around the world by creating a Facebook Page for your business. (And if you haven’t yet, click here for a SlideShare tutorial.)  At this point, perhaps you’ve familiarized yourself with the layout of a Facebook business Page. Maybe you’ve populated it with some general contact information, a link to […]

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Facebook Finally Supports GIFs: 10 Ways to Celebrate
blog.hubspot.com

There’s an old saying that goes, “A photo GIF is worth a thousand words.” And as of today, Facebook is finally allowing users to express themselves via GIF.  [Hold for applause.] While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going to leave us hanging. Sure, they released […]

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Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
blog.hubspot.com

When Facebook recently launched Instant Articles, the internet and publishing community was buzzing. Publishers were excited — by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Users were also excited — Instant Articles are much faster and more interactive than typical mobile websites. And with the […]

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