Facebook

19 Essential Tips for an Engaging Facebook Business Page
blog.hubspot.com

So you’ve decided to set up a Facebook Page for your company — or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you’re making a smart move. But if you think you can just slap together a Facebook […]

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How to Get Your First 1,000 Real Facebook Fans [Infographic]
blog.hubspot.com

Congratulations! You’ve joined tens of millions of other businesses around the world by creating a Facebook Page for your business. (And if you haven’t yet, click here for a SlideShare tutorial.)  At this point, perhaps you’ve familiarized yourself with the layout of a Facebook business Page. Maybe you’ve populated it with some general contact information, a link to […]

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Facebook Finally Supports GIFs: 10 Ways to Celebrate
blog.hubspot.com

There’s an old saying that goes, “A photo GIF is worth a thousand words.” And as of today, Facebook is finally allowing users to express themselves via GIF.  [Hold for applause.] While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going to leave us hanging. Sure, they released […]

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Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
blog.hubspot.com

When Facebook recently launched Instant Articles, the internet and publishing community was buzzing. Publishers were excited — by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Users were also excited — Instant Articles are much faster and more interactive than typical mobile websites. And with the […]

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11 Examples of Facebook Ads That Actually Work (And Why)
blog.hubspot.com

As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook’s massive community. There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they’re probably using Facebook — and some of them are using it daily. The trouble […]

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Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages
blog.hubspot.com

Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. How? By providing a better balance of updates from friends versus updates from businesses, publishers, public figures, and local organizations. Every time Facebook updates its algorithm, brands and marketers freak out. To help you quickly get to the bottom of this […]

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How to Add a CTA Button to Your Facebook Page [Quick Tip]
blog.hubspot.com

Facebook added a very handy feature in December 2014: the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. and the rest of the world. The CTA’s functionality is pretty simple: You choose from seven pre-made […]

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Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
blog.hubspot.com

When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s […]

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