Facebook

The Decline of Organic Facebook Reach & How to Outsmart the Algorithm
blog.hubspot.com

If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation […]

7
Like
Save
The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
blog.hubspot.com

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant […]

8
Like
Save
March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
blog.hubspot.com

March is known for a few major holidays and events. St. Patrick’s Day, U.S. college basketball tournaments, and the start of spring, to name a few. After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world’s biggest social network launched ephemeral […]

2
Like
Save
How to Run Your First Facebook PPC Campaign (if You Have no Experience)
feedproxy.google.com

Facebook’s reach is insane. What started out in Mark Zuckerberg’s Harvard dorm room has gone on to revolutionize the world. This means one thing for online marketers: boundless opportunities. Of course marketers have been using Facebook organically for years, but recently Facebook PPC has become the go-to marketing trend. It’s interesting because I remember not […]

6
Like
Save
SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]
blog.hubspot.com

Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand’s name started with one of the […]

5
Like
Save
5 Clever Facebook Video Ad Hacks That Will Lower Your CPM by 81%
feedproxy.google.com

Scroll through your Facebook feed, and you can’t help but see video ads. Quite a few of them actually. You may have even seen my video ads, which I’m using to promote my businesses. I’m doing this, of course, because Facebook Video is huge right now. One of the more recent studies found that there are […]

8
Like
Save
February Social Media News: Weather on Facebook, SNL on Snapchat & More
blog.hubspot.com

We spend a lot of time on social media sites — globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed, we’re launching a monthly social […]

7
Like
Save
How to Use Hashtags on Twitter, Facebook & Instagram
blog.hubspot.com

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as “hashtag.” For a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, I could swear that the only time I hear […]

9
Like
Save