Facebook

How to Create an Engaging Facebook Cover Photo
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By now I’m sure you know how important it is to have an active presence on social media. You’ve been posting more often and trying to engage with your followers. This is great, but you need to make sure you’re not overlooking the small stuff. Often, I see business pages with cover photos that look […]

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No, You're Not Getting a Facebook Dislike Button (Yet)
blog.hubspot.com

If you use Facebook, you’re likely no stranger to the widespread clamor for a “dislike” button. It’s not like Facebook has ignored the cry for such a reaction option. In 2016, the social media channel rolled out five new Reactions buttons: Love, Haha, Wow, Angry, and Sad — the last of two are, well, more specific versions of […]

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9 Proven Tactics of a Successful Local Facebook Marketing Strategy
blog.hubspot.com

With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling … right? Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, […]

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How to Tell if Your Facebook Campaign Was Actually Worth It
blog.hubspot.com

As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’ve probably heard these stats before. […]

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How to Understand Facebook Insights for Social Video
blog.hubspot.com

Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot. I’ve been working at HubSpot for over a year now, and in that time, I’ve created more than 50 videos for HubSpot’s Facebook page. And over the last year, we’ve grown our organic Facebook video views by nearly […]

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How to Build Your Email List Using Facebook Live
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How often do you use Facebook Live video streaming? If your answer is never or not very often, you need to change that. You can use Facebook Live for various marketing campaigns. It can also help you add subscribers to your email list. Leveraging your live video streaming skills the right way can help you […]

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Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend
blog.hubspot.com

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts. It’s the latest result of investigations into potential use of the social network during the 2016 U.S. presidential […]

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Four Days of Facebook: Learn How to Grow Your Facebook Audience Fast
blog.hubspot.com

As we approach 2018, two things about the near future of marketing are clear: the way we approach social is transforming, and messaging apps are undeniably on the rise. Now more than ever before, having a coherent, actionable Facebook strategy to grow your business is absolutely essential. But as you probably know from experience, this […]

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