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How to Understand Facebook Insights for Social Video
blog.hubspot.com

Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot. I’ve been working at HubSpot for over a year now, and in that time, I’ve created more than 50 videos for HubSpot’s Facebook page. And over the last year, we’ve grown our organic Facebook video views by nearly […]

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How to Build Your Email List Using Facebook Live
feedproxy.google.com

How often do you use Facebook Live video streaming? If your answer is never or not very often, you need to change that. You can use Facebook Live for various marketing campaigns. It can also help you add subscribers to your email list. Leveraging your live video streaming skills the right way can help you […]

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Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend
blog.hubspot.com

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts. It’s the latest result of investigations into potential use of the social network during the 2016 U.S. presidential […]

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Four Days of Facebook: Learn How to Grow Your Facebook Audience Fast
blog.hubspot.com

As we approach 2018, two things about the near future of marketing are clear: the way we approach social is transforming, and messaging apps are undeniably on the rise. Now more than ever before, having a coherent, actionable Facebook strategy to grow your business is absolutely essential. But as you probably know from experience, this […]

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These Are the Best Ways I’ve Discovered to Get More Facebook Followers Free
feedproxy.google.com

Facebook marketing is somewhat of a double-edged sword. On the one hand, Facebook had 1.94 billion monthly active users as of Q1 2017. That’s the most users of any social network by far. On the other hand, its organic reach is lousy. According to a study by Social@Ogilvy, Organic reach has declined to just six […]

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How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
blog.hubspot.com

Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — […]

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Is Facebook Messenger the New Email? 3 Experiments to Find Out
blog.hubspot.com

Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox — how many marketing emails are you subscribed to that you delete without opening? We thought so. It […]

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What We Learned From Spending $100k On Facebook Ads
blog.hubspot.com

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. As a lean SaaS startup, we have to be very wise with our marketing investments. […]

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