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How to Use Hashtags on Twitter, Facebook & Instagram
blog.hubspot.com

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as “hashtag.” For a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, I could swear that the only time I hear […]

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15 Advanced Facebook Advertising Techniques You Probably Didn’t Know About
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15 Advanced Facebook Advertising Techniques You Probably Didn_t Know AboutFacebook advertising is just as powerful in 2017 as it’s ever been. Perhaps even more so. The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground. When it comes to Facebook advertising, I could spout off a laundry […]

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How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks
blog.hubspot.com

Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins. If you want your business’ […]

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10 Excellent Examples of Video Marketing on Facebook
blog.hubspot.com

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product, or launching a company, great branded […]

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How to Use Facebook Live: A Complete Guide
blog.hubspot.com

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? Because it’s an awesome way for them to use the power of live […]

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Why Don't My Facebook Fans See My Posts? The Decline of Organic Facebook Reach
blog.hubspot.com

If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation […]

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How to Customize Your Facebook Page: 7 Tips and Tricks
blog.hubspot.com

As the hub of your business presence on a (nearly) 1.6 billion-person social network, your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing […]

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Get More Out of Facebook: 12 Effective Tactics to Get More Shares and Likes
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Everyone who uses Facebook for their business asks themselves the same question: “How do I get more shares and likes?” Even if you’re not active on Facebook, your readers can still share your content on Facebook to help you get even more traffic. For 99% of businesses with an online presence, it makes sense to […]

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