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7 Helpful Resources Every Email Marketer Should Bookmark
blog.hubspot.com

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called “dead,” “not dead, evolving,” and even “dead, again.” But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the […]

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How to Create Useful Content: 12 Steps to Follow Every Time [Infographic]
blog.hubspot.com

Gearing up to create your next piece of marketing content? If you want it to stand out from the rest of the noise on the internet, you have to be focused on producing something both delightful and engaging.  That said, there’s some planning to be done before you jump right in. What’s the purpose of this […]

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12 Secret Facebook Features Every Marketer Should Be Using [Infographic]
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Using Facebook is easy enough — most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as […]

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The Ultimate List of Websites Every Blogger Should Bookmark
blog.hubspot.com

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog’s publishing calendar, to your online to-do list, to all your favorite social media button generators. Wouldn’t it be great if all of those helpful resources were just a mouse click away? That’s exactly what […]

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5 Key Digital Marketing Hires Every Publisher Needs to Make
blog.hubspot.com

Publishers should be natural leaders in content marketing. Providing high quality, authoritative content is already your stock in trade. While quality content is a fundamental requirement of successful digital marketing, it’s not enough in and of itself. You also need to develop, promote, distribute, and monitor compelling digital content campaigns for you, and your advertisers. […]

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7 Important PR Lessons Every Content Marketer Needs to Learn
blog.hubspot.com

I tried to explain public relations to my grandmother once … This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s […]

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10 LinkedIn Groups Every Entrepreneur Should Follow
blog.hubspot.com

There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! With that in mind, here are ten […]

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4 TED Talks Every Marketer Should Watch
blog.hubspot.com

TED talks are not-for-profit conferences where leading thinkers discuss big ideas, trends, and innovations in their respective fields. The project was originally conceived as a forum for technology, entertainment, and design (hence the TED), but now has expanded to include topics ranging all across the human experience. The talks have been lauded for their ability […]

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