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Email | - Part 6

Email

From Beginner to Pro: A Complete Guide to Tripling Your Email Conversion Rate
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You’re building your email list, right? If you’re not, you need to start today.  Email is by far the most effective marketing channel we have today. Capterra found that the average return on $1 spent on email marketing is $44.25. Nothing else comes even close.  Think about it: email gives you the ability to reach […]

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6 Email Tips and Tricks That Don’t Actually Work
blog.hubspot.com

It’s no secret that email marketing is a critical component of the inbound methodology. After all, why work so hard to build up a database of leads if you never do anything with them? An email campaign can be a very successful approach to nurturing leads through the funnel if you take the time early […]

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5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
blog.hubspot.com

When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider. The keyword here being “a lot.” In fact, the wealth of data available to […]

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OOO, EOD, NRN? 20 Email Acronyms Everyone Should Know [SlideShare]
blog.hubspot.com

Confession: I used to speak like a robot. When I applied for my first job, I sounded something like Geoffrey the butler from The Fresh Prince of Bel Air mixed with IBM’s Watson: Hello Sir or Madam, This letter is to inform you of my supreme interest in the position of Marketing Associate currently available at your firm. […]

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15 Email Newsletter Examples We Love Getting in Our Inboxes
blog.hubspot.com

When people first start doing email marketing, they often assume they need an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will actually look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a breeze […]

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What Does Your Email Writing Style Say About You? [New Data]
blog.hubspot.com

Every day, humans make snap judgments. In one Princeton study, participants made assumptions within 100 milliseconds of being exposed to a portrait. In a similar study on virtual bias, researchers at the University of British Columbia compared respondents’ in-person impressions with those obtained by only viewing Facebook photos — and the results revealed that passive, virtual impressions […]

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The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
blog.hubspot.com

It wasn’t until late afternoon on April Fool’s Day when I came up with the idea for an epic prank. No, not covering a colleague’s desk with Post-It notes or planting staplers in Jell-O. I’m talking something a little more … client-facing. Let me quickly give you some context here. My marketing consulting company, Brand Builder Solutions, is […]

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The Do’s and Don’ts for Sending Email at Work
blog.hubspot.com

**Sets alarm for 6am, checks email, goes to bed** **Wakes up to sound of alarm, turns off alarm, checks email**  Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. Email has been arguably the #1 form of communication for business […]

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