Email

OOO, EOD, NRN? 20 Email Acronyms Everyone Should Know [SlideShare]
blog.hubspot.com

Confession: I used to speak like a robot. When I applied for my first job, I sounded something like Geoffrey the butler from The Fresh Prince of Bel Air mixed with IBM’s Watson: Hello Sir or Madam, This letter is to inform you of my supreme interest in the position of Marketing Associate currently available at your firm. […]

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15 Email Newsletter Examples We Love Getting in Our Inboxes
blog.hubspot.com

When people first start doing email marketing, they often assume they need an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will actually look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a breeze […]

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What Does Your Email Writing Style Say About You? [New Data]
blog.hubspot.com

Every day, humans make snap judgments. In one Princeton study, participants made assumptions within 100 milliseconds of being exposed to a portrait. In a similar study on virtual bias, researchers at the University of British Columbia compared respondents’ in-person impressions with those obtained by only viewing Facebook photos — and the results revealed that passive, virtual impressions […]

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The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
blog.hubspot.com

It wasn’t until late afternoon on April Fool’s Day when I came up with the idea for an epic prank. No, not covering a colleague’s desk with Post-It notes or planting staplers in Jell-O. I’m talking something a little more … client-facing. Let me quickly give you some context here. My marketing consulting company, Brand Builder Solutions, is […]

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The Do’s and Don’ts for Sending Email at Work
blog.hubspot.com

**Sets alarm for 6am, checks email, goes to bed** **Wakes up to sound of alarm, turns off alarm, checks email**  Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. Email has been arguably the #1 form of communication for business […]

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25 Simple Ways to Grow Your Email List
blog.hubspot.com

I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. As a marketer, it’s your job to make sure […]

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18 of the Best Email Subject Lines You've Ever Read
blog.hubspot.com

I’d venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends’ parties, and maybe even a few emails from your mom. That’s a lot to sift through, never mind actually open. So what makes you want to […]

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What's a Good Email Open Rate & Click Rate? [Benchmark Data]
blog.hubspot.com

It’s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you’re doing — and some indication of how to improve. In marketing, some benchmarks are easier to find than others. If you want to see how many social media followers another company has, you can just […]

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