Email

What Happened to Our Metrics After We Stopped Sending So Much Email
blog.hubspot.com

Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic.  We created a workflow that initially unsubscribed 250,000 people from our emails — which was roughly half of our list — and would continue to unsubscribe […]

9
Like
Save
When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]
blog.hubspot.com

You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails. However, an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might […]

10
Like
Save
How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send
blog.hubspot.com

As marketers, we typically send and receive hundreds of emails a week. Occasionally, those emails are sent to people we don’t really know that well — or don’t know at all. This is cold outreach, and, for better or for worse, it has its purpose. Sometimes, in order to further our marketing campaigns, it’s helpful to […]

4
Like
Save
How to Use Instagram Photos to Boost Your Email Engagement [Infographic]
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content […]

3
Like
Save
10 Essential Email Subject Line Lessons (Straight From My Inbox)
blog.hubspot.com

The email inbox is a mysterious place. It’s given a private address and gets hidden behind lock and key. Only a lucky few businesses gain access to it, but once they do — it’s every brand for itself. The average consumer subscribes and receives emails from approximately 9 different brands and when your message finally […]

9
Like
Save
13 Email Workflows You Should Be Using in Your Marketing Automation
blog.hubspot.com

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that B2B marketers who implement […]

5
Like
Save
21 Powerful Ways to Grow Your Email List [Infographic]
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. I think we can all agree that things taste that much sweeter when we actually earn them: the promotion you got, the first car you bought with the money you saved mowing lawns for three summers, or the […]

3
Like
Save
16 Examples of Awesome Email Marketing Campaigns
blog.hubspot.com

If you’re reading this, you probably have an email address (or two, or three …). In fact, you’ve probably been sending and receiving emails for years, and you’ve definitely received some questionable deliveries in your inbox.  Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn’t hesitate to direct […]

4
Like
Save