Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen, email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore.
Since the early 90s, we marketers have held the power of email open and click tracking. We’ve been using this data to make good decisions, and even build nurturing campaigns for our sales reps. Since then, similar technology has been built
Editor’s note: We’re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. Given the not-so-great attention this move received, we figured this post should serve as a reminder of the risks involved with using third-party lists.
A version of this post originally appeared on Inbound Ecommerce, a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. Too many ecommerce marketers blast their entire contacts list with a coupon three times a week and call that email marketing — but email marketing can be so much more.
You may have a great presence on Twitter, Facebook, LinkedIn, and the like. You may have a blog on which you post regular evergreen, how-to, and news content. And you may even have a fully optimized homepage. But, if you’re not hitting the mark with your email campaigns, you’ve still got some work to do.
At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need to see examples of outstanding content. It helps us get through creative ruts, make […]
Personalizing emails is more than customizing the first sentence to include the recipient’s first name. True, valuable personalizations cater every marketing message to the right person at the right time. Last summer, we began experimenting with persona-based segmentation. Personas are fictional representations of your ideal
Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway — maybe you signed up to receive emails from the sender a while ago — but quickly discover that you have no recollection of opting […]