Email

How One Company Increased Email Clicks by 718% Using Targeted Lists
blog.hubspot.com

A version of this post originally appeared on Inbound Ecommerce, a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. Too many ecommerce marketers blast their entire contacts list with a coupon three times a week and call that email marketing — but email marketing can be so much more.

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"Out of My Inbox!" 7 Reasons People Unsubscribe From Your Email Marketing
blog.hubspot.com

You may have a great presence on Twitter, Facebook, LinkedIn, and the like. You may have a blog on which you post regular evergreen, how-to, and news content. And you may even have a fully optimized homepage. But, if you’re not hitting the mark with your email campaigns, you’ve still got some work to do.

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10 Examples of Brilliant Email Marketing (and Why They're So Great)
blog.hubspot.com

At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need to see examples of outstanding content. It helps us get through creative ruts, make […]

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Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]
blog.hubspot.com

Personalizing emails is more than customizing the first sentence to include the recipient’s first name. True, valuable personalizations cater every marketing message to the right person at the right time. Last summer, we began experimenting with persona-based segmentation. Personas are fictional representations of your ideal

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One Simple CAN-SPAM Addition That Could Transform Your Email Marketing
blog.hubspot.com

Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway — maybe you signed up to receive emails from the sender a while ago — but quickly discover that you have no recollection of opting […]

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What Is an Email Workflow? [FAQs]
blog.hubspot.com

So you’ve got a marketing problem — one that happens to the best of us. It’s not that you’re not attracting visitors to your website and converting them into leads — you’ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they get […]

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The Resources You Need to Be an Awesome Email Marketer [In Under 100 Words]
blog.hubspot.com

First, make sure you’re following the rules. Read up on Sender Score and CAN-SPAM, and check that your email list is healthy. Now take that healthy list and segment it real good. For real efficiency, enroll it in an email workflow.

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5 Simple Ways to Increase Your Email Deliverability Rates
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Email marketing is a great way to increase your traffic and revenue. Although it isn’t the sexiest form of marketing, it’s one of the most effective channels. It’s so effective that emails account for 37% of the total revenue Quick Sprout generates. But if your emails are being delivered to people’s spam box, instead of […]

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