Email

16 Creative Email Design Trends to Watch in 2017 [Infographic]
blog.hubspot.com

Change is the only constant. And email marketing is no exception to that.  Over the years, email marketing has seen a number of significant innovations and advancements — giving designers the chance to explore more customized, innovative content for email subscribers.  To help you stay ahead of the pack, EmailMonks created an infographic deciphering 2017’s […]

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How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
blog.hubspot.com

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers’ inboxes. I know this feeling all too well — I’ve made a few dingers myself over the years. And while none of […]

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7 Helpful Resources Every Email Marketer Should Bookmark
blog.hubspot.com

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called “dead,” “not dead, evolving,” and even “dead, again.” But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the […]

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A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters
blog.hubspot.com

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an […]

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12 Different Types of Marketing Email You Could Be Sending
blog.hubspot.com

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics — personalize the copy, make the call-to-action pop, segment your list, etc. — many still overlook an important component of effective email marketing: emails also need to have visual appeal. […]

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How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
blog.hubspot.com

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles. In fact, no […]

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23 Better Alternatives to the “Just Checking In” Email
blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. “Just checking in” emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. You don’t need to say it again. Plus, “just checking in” emails don’t provide any value to buyers. They don’t care that you […]

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13 of the Best Examples of Beautiful Email Design
blog.hubspot.com

When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.  Geez … isn’t there any fun in email marketing anymore? Thankfully, there are […]

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