Email

Here’s What Your Subscribers Really Think About These Email Strategies
blog.hubspot.com

Sometimes, email marketing can feel like a guessing game: will they open this, will they read that? If you’re an email marketer, you care about open and click-through rates, unsubscribe rates, and conversions. But your subscribers don’t share these incentives when receiving marketing emails. They don’t open your emails because they know you’ll appreciate the […]

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Your Email Strategy Needs a Facebook Messenger Strategy
blog.hubspot.com

As of late, it feels like an arms race between email marketing or Messenger marketing. A world where marketers have to pick: the workhorse of today or the most exciting channel of tomorrow? At first glance, I can see why. We’ve seen audiences engage an insane amount on Messenger — 619% more than email. There’s […]

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How to Increase Open Rates with These 7 Email Subject Lines
feedproxy.google.com

How long does it take you to write marketing emails? If you’re anything like me, you put lots of thought, effort, and time into each and every word in the message. That’s what it takes to write actionable email newsletters. Your message is full of great content. You might even have some discounts, coupons, or […]

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How to Write an Actionable Email Newsletter
feedproxy.google.com

Every business needs an email marketing strategy. You constantly need to try to grow your subscriber list so you can engage more and more customers. But what kind of content should you be sending to the people on your email list? Currently, you may be focusing on coupons and other promotions. That’s great. But you can […]

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Is This The End of Email Marketing? How to Survive the GDPR Regulations [Video]
blog.hubspot.com

Disclaimer: This video is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we […]

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Experts Share Their Top 8 Holiday Email Marketing Tips for 2017
blog.hubspot.com

Ready or not, the holidays are right around the corner. And that means it’s time for email marketers to start planning one of their biggest email campaigns of the year. To help you prep for all the holiday madness to come, the team at EmailMonks asked a group of seasoned email experts and industry insiders […]

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How To Write Email Newsletters That People Actually Want To Read
blog.hubspot.com

A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.” We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to say this to a group of marketers. You people should […]

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13 Email Examples That Totally Nailed Personalization
blog.hubspot.com

If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox. It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional email in the past two months, […]

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