Email

How We Booked Over 200 Meetings With a Single Email Send
blog.hubspot.com

Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team — or LatAm — to strategize an email marketing experiment, we wondered if there was a way […]

3
Like
Save
15 of the Best Email Marketing Campaign Examples You've Ever Seen
blog.hubspot.com

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading, or unsubscribing altogether. But every now and then, we get a newsletter […]

4
Like
Save
The Short Attention Span Solution for Marketers (Hint: It's Email) [Infographic]
blog.hubspot.com

Email marketing might be entering a mid-life crisis. According to Entrepreneur, 2017 marks its 40th birthday, with 1978 cited as the year when the first marketing email was delivered. The sender, the story goes, was Gary Thuerk, an employee of Digital Equipment Corporation — an infamous legend, of sorts, who’s referred to by some as the […]

2
Like
Save
Is Facebook Messenger the New Email? 3 Experiments to Find Out
blog.hubspot.com

Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox — how many marketing emails are you subscribed to that you delete without opening? We thought so. It […]

8
Like
Save
Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
blog.hubspot.com

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog’s email subscription. It’s not that our email subscription wasn’t working. We were gaining an impressive number of subscribers each month. Those subscribers we’re opening and clicking on our subscription emails — and we had the traffic numbers to […]

5
Like
Save
39 Things Every Sales Email Needs to Have
feedproxy.google.com

Did you know Gmail alone has more than one billion monthly active users? That means roughly one in every seven humans on the planet has a Gmail account. And that’s what I love so much about email marketing: the fact that it’s so universal and allows you to reach such a huge audience. Just think about […]

9
Like
Save
9 Link Building Email Outreach Templates That Actually Work
blog.hubspot.com

Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me. I’m ambidextrous (I can write with both hands), I’m the adoptive mother of three cats (one of whom is named Kitty), and before coming to […]

2
Like
Save
The Beginner's Guide to Email Marketing [Free Ebook]
blog.hubspot.com

Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’s not as simple as quickly […]

5
Like
Save