Effective

10 Examples of Effective Re-Engagement Emails
blog.hubspot.com

A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops […]

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The Most Effective Ways to Generate Leads for Your Business
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To survive, businesses constantly need to come up with new revenue streams. While you may generate plenty of money by improving customer retention by focusing on your existing customers, you’re only getting a small piece of the pie. The companies who focus on lead generation do more than just survive—they thrive. That’s where I want you […]

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How to Create a Highly Effective Value Proposition
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I see people make this mistake all the time. They come up with a slogan and assume it’s an effective value proposition. Yes, slogans are a great way to build your personal brand. It’s a great way to help consumers remember who you are. But slogans are not value propositions. What’s a value proposition? It’s a […]

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Are Micro-Influencers Or Macro-Influencers More Effective? [Infographic]
blog.hubspot.com

Chances are, if you spend time on Instagram, you’ve come across influencer posts on the platform. You know the kind I’m talking about — featuring a product or service, usually with the hashtag #sponsored or #ad in the caption. These influencers typically have hundreds of thousands of followers — or, in the case of people […]

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How to Write Effective Job Ads for Your Hiring Funnel
blog.hubspot.com

What’s so hard about writing an online job ad? On the surface, it seems simple enough. Just describe the job’s responsibilities, label it with the role you’re hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad’s views and clicks. In turn, that […]

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4 Effective Ways to Build Backlinks for a Brand New Site
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Starting to build links for a new site is a lot like climbing a mountain. You’re starting from ground zero with a lot of enthusiasm, but when you realize you have to climb for days to get anywhere, that enthusiasm often turns to the feeling of being overwhelmed. But when it comes to your site, […]

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising
blog.hubspot.com

Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and […]

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The 9 Components of an Effective SEO Team: Do You or Your Agency Have Them Covered?
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A modern SEO team is nothing like it used to be. It’s extremely rare to find a single SEO capable of doing everything necessary to fully optimize a business for search. And even if you do have all those skills, it’s better to have multiple people who specialize in different areas (if you have the budget). […]

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