Ecommerce

4 Attention-Grabbing Examples of User-Generated Content in Ecommerce
blog.hubspot.com

User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC […]

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The Pros and Cons of the Bonobos Ecommerce Model
blog.hubspot.com

Bonobos is a wildly popular men’s online shopping boutique that is changing the way people shop. They recently hit $100 million in revenue, after nine years of business. The model is pretty simple: several variations on popular clothing items like pants, dress shirts, and casual shirts. No matter what you’re looking for, Bonobos probably has it. […]

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The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
blog.hubspot.com

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need? The Trivialization […]

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Applying Growth-Driven Design to Ecommerce Websites
blog.hubspot.com

The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Unlike traditional web design, which can be hypothesis-based and largely static, GDD is dynamic, evolutionary, and implemented based on real feedback and user data. As such, it is particularly valuable for ecommerce retailers’ websites. Why? In order for an ecommerce site to be […]

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The Top 3 Ways to Use User-Generated Content in Ecommerce
blog.hubspot.com

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof.  Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of […]

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Safety First: The Basics of Website Security for Ecommerce Retailers
blog.hubspot.com

For ecommerce retailers, website security is the cornerstone of a successful online business. Why? It’s simple: people only want to give their money and their business to companies and organizations that they can trust. If a retailer has an insecure website, then, all other marketing and inbound efforts simply won’t bring results. Here, we run […]

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5 Reasons Small Business Owners Adopt Ecommerce
blog.hubspot.com

You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. How can you grow beyond the borders of your town?  Now you’re probably considering an ecommerce option for your company. As […]

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Why Your Ecommerce Promotions Fail
blog.hubspot.com

When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work. What are you supposed to believe? Well, let’s first consider what you want to […]

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