Ecommerce

How to Build Hype for the Holiday Season as an Ecommerce Brand
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This is a great marketing opportunity for your ecommerce business. You have a small operating window to effectively execute your plan. These are some of the most common days to mark on your calendar during the holiday season: Thanksgiving Black Friday Cyber Monday Christmas Eve Christmas Day New Year’s Eve New Year’s Day These all happen […]

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How to Grow Your Email List as an Ecommerce Brand (A Beginner’s Guide)
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It’s important you recognize the significance of your email marketing strategy. It’s an essential method of communication with your ecommerce customers. Email will probably be your most profitable channel if you nurture it right. Don’t believe me? Activewear brand Rone is able to generate $80,000 in sales during product launch purely from its email list. […]

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How Important Conversion Optimization Is for Small Ecommerce Sites
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There are no two ways about it. If you’re in ecommerce, you’re in business to make money. Sure, there may be philosophical reasons why you provide your customers with top-notch service. But ultimately, your goal is to ensure money exchanges hands quicker and more often. The way to achieve that is through conversion optimization. This […]

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How to Choose the Right Color Schemes for Your Ecommerce Shop
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It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color accounts for 85% of an individual’s […]

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4 Attention-Grabbing Examples of User-Generated Content in Ecommerce
blog.hubspot.com

User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC […]

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The Pros and Cons of the Bonobos Ecommerce Model
blog.hubspot.com

Bonobos is a wildly popular men’s online shopping boutique that is changing the way people shop. They recently hit $100 million in revenue, after nine years of business. The model is pretty simple: several variations on popular clothing items like pants, dress shirts, and casual shirts. No matter what you’re looking for, Bonobos probably has it. […]

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The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
blog.hubspot.com

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need? The Trivialization […]

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Applying Growth-Driven Design to Ecommerce Websites
blog.hubspot.com

The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Unlike traditional web design, which can be hypothesis-based and largely static, GDD is dynamic, evolutionary, and implemented based on real feedback and user data. As such, it is particularly valuable for ecommerce retailers’ websites. Why? In order for an ecommerce site to be […]

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