Design

How to Build a Growth-Minded Design Process at Your Agency
blog.hubspot.com

As important as creativity is to an agency’s success, no great work can be produced without a great process. Next time you admire a stunning design project, think for a moment: This work looks great, but did it go out on time? Did the project exceed budget? Was the client actually happy with the end […]

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8 Guidelines for Exceptional Web Design, Usability, and User Experience
blog.hubspot.com

When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics. “That shade of blue just doesn’t look right …. Wouldn’t it be cool to have the logo on the right side of the screen? …. How about we put a giant animated GIF in the […]

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Applying Growth-Driven Design to Ecommerce Websites
blog.hubspot.com

The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Unlike traditional web design, which can be hypothesis-based and largely static, GDD is dynamic, evolutionary, and implemented based on real feedback and user data. As such, it is particularly valuable for ecommerce retailers’ websites. Why? In order for an ecommerce site to be […]

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13 of the Best Examples of Beautiful Email Design
blog.hubspot.com

When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.  Geez … isn’t there any fun in email marketing anymore? Thankfully, there are […]

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The Anatomy of a Winning Website Design [Infographic]
blog.hubspot.com

Eye-catching, on-brand color schemes. Big, bold images. Striking headlines. These are all important parts of great website design. After all, they’re what can make or break a new site visitor’s first impression of your site. But what about the more nitty-gritty parts of great website design — like helpful navigation menus, strong calls-to-action, and indicators of website security […]

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Bold Shadows, Flat Design & Hero Images: The Top 10 Web Design Trends in 2015 [SlideShare]
blog.hubspot.com

The design of your website is a valuable part of your business’ marketing efforts — not to mention your sales and customer service efforts, too. And, just like you keep on top of marketing updates and trends like the savvy marketer you are, you also need to be sure you’re keeping up with design trends. After all, […]

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20 Great Examples of PowerPoint Presentation Design
blog.hubspot.com

We can all agree that, in most cases, there’s more than one way of doing something. For example, some people default to the “loop, swoop, and pull” method when they tie their shoes, while others swear by the “bunny ears” technique. Either way you swing it, your shoes get tied, right? Trouble is, in some areas […]

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16 of the Best Examples of Mobile-Friendly Website Design
blog.hubspot.com

Do you remember the last time you went to a mobile site and had an — ahem — unmoving experience? (Pun intended.) Maybe the site wasn’t responsive. Or perhaps it was really difficult to find what you were looking for. Or, maybe it just loaded really slowly. Whatever it was, you may have left to go to […]

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