Data

The Most Popular Font Types in America [New Data]
blog.hubspot.com

How much thought do you put into the fonts you use for your visual content? It’s worth taking a moment to consider which font will best communicate your information. For example, most people know that Comic Sans is a faux pas for more professional situations. But what fonts should you use? According to a study […]

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No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]
blog.hubspot.com

I’ll just come right out and say it: The internet has a massive mess to clean up. You may have heard about it. For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and nature of ads purchased and published […]

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Which Social Media Network Makes Us Feel the Worst? [New Data]
blog.hubspot.com

I cannot tell you the number of times I’ve deactivated Facebook, re-joined, and deactivated again, only to repeat the process.  It began last fall, where much of social media was full of contention and — as it was later revealed — dripping with promoted political content with links to Russia. Everyone was digitally screaming at […]

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Which Blogging Tips Get Results? [New Survey Data]
blog.hubspot.com

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? The answers to any and all of the questions deliver interesting insights on […]

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17 Data Visualization Resources You Should Bookmark
blog.hubspot.com

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by making your writing more compelling. It gives your readers context. And, it helps provide support for your claims. That said, if you’re […]

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AI and Big Data Are Changing Our Attention Spans
blog.hubspot.com

What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there’s been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of […]

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Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]
blog.hubspot.com

We all know that words matter — in life, but also in marketing. When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they’re used, the order they’re presented in and the amount you use to convey a message. “Shorter is always better — […]

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8 of the Top Marketing Challenges Marketers Face Today [New Data]
blog.hubspot.com

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to […]

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