Data

How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
blog.hubspot.com

Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat — and how to keep them engaged. It’s a challenge to grow […]

4
Like
Save
The State of Video Marketing 2017 [New Data]
blog.hubspot.com

It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Brand […]

6
Like
Save
5 Trends That Will Define Agency New Business in 2017 [New Data]
blog.hubspot.com

Will 2017 be the year agencies fall dangerously out of touch with client expectations? How will the shift towards project-based work impact your agency’s ability to retain long-term clients? Do clients intend to move more marketing services in-house in 2017?  A new report from RSW/US examines these and other troubling trends, offering valuable insights into both agency and marketer perspectives […]

3
Like
Save
Data Journalism: A Simple Guide for Marketers
blog.hubspot.com

For as long as we can remember, newsrooms have used data to support their stories. Whether it’s elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that’ll add credibility to their claims.  However, in recent years, data journalism has become the norm in almost every industry. And as a result, […]

9
Like
Save
17 Data Visualization Tools & Resources You Should Bookmark
blog.hubspot.com

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by make your writing more compelling. It gives your readers context. And it helps provide support for your claims. That being said, if […]

10
Like
Save
How to Sort in Excel: A Simple Guide to Organizing Data
blog.hubspot.com

When it comes to Excel, here’s a good rule of thumb: If you start to do something manually, it probably means there is an easier way to do it. Whether you are trying to remove duplicates, do simple calculations, or sort your data, you can almost always find a workaround that’ll help you get it done with just a […]

2
Like
Save
Reacting to Metrics: How to Use Data to Make Concrete Social Media Marketing Improvements
feedproxy.google.com

Metrics aren’t perfect. But if you can’t measure something, you have no idea whether it’s working or not. While metrics don’t always tell the whole story by themselves, together, they can provide you with the whole picture. This allows you to spot problems as well as opportunities for improvement in all areas of your business, […]

7
Like
Save
Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]
blog.hubspot.com

  As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience. But […]

8
Like
Save