Customer

Customer Acquisition Strategies That Won’t Break the Bank
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Getting new customers isn’t always cheap. That’s one of the reasons why I tell businesses to focus on customer retention. With that said, it’s impossible to retain customers if you can’t get them through your doors or to your website in the first place. If you’re a new company without an existing customer base, you’ll […]

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The Top Customer Engagement Strategies That Generate Sky High Revenue
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In order to run a successful business, you’ll need to do more than just acquire customers. One of the best ways to have a successful customer retention strategy is by creating customer engagement. That goes for all companies across every industry. Whether you have a brick and mortar location in a small town or have a […]

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How to Leverage Customer Surveys to Skyrocket Your Email List Engagement
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Has your email list come to a standstill? Unfortunately for some businesses, the marketing campaigns designed to grow their email lists don’t always work. The methods grow stale, and businesses have trouble adding new subscribers. If this is happening to you, don’t get discouraged. I’ll show you how to add subscribers and increase engagement with customer […]

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How to Create a Customer Journey Map That Converts
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What strategy is your company using to improve the customer experience? Hopefully, you’re taking multiple approaches to enhance your customer service department. Here’s the trick. Are you looking at the customer experience strategy from an internal company viewpoint? Or are you trying to see the customer’s perspective? Journey maps help you get inside the mind […]

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
blog.hubspot.com

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a more popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, […]

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Here’s Why Your Customer Acquisition Strategy Isn’t Working
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Customer acquisition is arguably the most important aspect of business operations. Before you can even think about retention and having loyal, long-term customers, you need that initial acquisition to take place. But the process of turning leads into paying customers comes with a lot of twists and turns. What looks great on paper doesn’t necessarily […]

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How to Make the Customer the Hero of Your Story
blog.hubspot.com

A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain’s butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves. The harsh […]

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6 Customer Care Channels Your Ecommerce Company Needs
blog.hubspot.com

Think for just a moment. If your customers needed to reach you right this minute regarding a problem with a product or service they purchased, would they be able to? It may seem unreasonable to provide 24/7 access to your company for customer support, but as consumers experience more and more instant gratification, they come […]

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