When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a more popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, […]
Customer acquisition is arguably the most important aspect of business operations. Before you can even think about retention and having loyal, long-term customers, you need that initial acquisition to take place. But the process of turning leads into paying customers comes with a lot of twists and turns. What looks great on paper doesn’t necessarily […]
A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain’s butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves. The harsh […]
Think for just a moment. If your customers needed to reach you right this minute regarding a problem with a product or service they purchased, would they be able to? It may seem unreasonable to provide 24/7 access to your company for customer support, but as consumers experience more and more instant gratification, they come […]
As customers, we really only expect the most basic level of service. We find a product, pay for it, and it shows up at our house a few days later. Transaction complete, right? When we do experience the minimum requirements, consumers are happy enough. We’re willing to leave great reviews based on minimal interaction. With […]
CRM. If you work in sales or marketing, you’ve probably heard this three-letter acronym tossed around before. Maybe you’ve even been told you need one. No matter what, you’re curious about one thing: What does it actually mean? CRM stands for ‘customer relationship management.’ I know, I know — that doesn’t exactly clear things up. Keep on reading, folks, and we’ll explain […]
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you’re a sales or marketing leader, you’ve probably already wrapped up strategy planning for 2015. (Or you might still be in the thick of it if time hasn’t been on your side. No judgment — I’ve been […]
Today, people expect a lot of brands on social media — studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. That’s an incredibly demanding turnaround time, especially if you’ve got a lot of other things on your plate.