Creating

18 Essentials to Creating a Trust-Boosting Facebook Page
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Trust has always been important from a marketing perspective. But in my opinion, it’s never been more important than it is today. That’s because so many consumers have an underlying cynicism about brands and companies. And why wouldn’t they be skeptical? Marketing communications account for 70% of today’s spam complaints. Just think of all the scam […]

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The Ultimate Blueprint for Creating a Super Persuasive Testimonial
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It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions. As humans, we’re wired to seek feedback from others. But testimonials may carry even more weight than you may have thought. Research found that customer testimonials are considered to be one of the most effective content marketing techniques, identified by […]

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How to Use Canva: An 8-Step Guide to Creating Visual Content
blog.hubspot.com

Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it’s gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles […]

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Creating a New Dashboard for Your Reports? Ask These 26 Questions First
blog.hubspot.com

As marketers, it’s pivotal that we measure our work. How many leads are we generating? What are our best channels? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in? There are lots of metrics that matter. While we all wish otherwise, there’s no silver bullet report […]

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9 Questions to Ask Before Creating Another Social Media Account
blog.hubspot.com

The social landscape today looks a lot different than it did last year … or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention. Sound familiar?  For a lot of marketers, determining exactly where and when to spend your precious resources […]

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5 Simple Steps to Creating Profitable Promoted Pin Campaigns on Pinterest
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Advertising is different from SEO. While SEO is almost identical no matter which search engine you’re talking about (and there aren’t too many), advertising is not. The process of creating ad campaigns on Google will look different from the process of creating ad campaigns on sites such as Facebook or Pinterest. It’s important to choose one or two channels—and learn […]

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A Step-by-Step Guide to Creating Reader Personas
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There’s only one key behind producing great content, day after day… You don’t need to be the best writer. You don’t need to be a top expert (although it can help). You don’t need any fancy tools (although they can also help). What you do need to do is understand your reader. Most marketers would rather spend […]

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6 Steps to Creating a Successful Social Media Strategy for ANY Network
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Fact: social media sites drive over 31% of all referral traffic on the Internet. That is a huge amount. It’s on a similar level with search referral traffic: So, if you pay attention to SEO, doesn’t it make sense to pay the same attention to social media as well? You might have already known that. […]

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