The first time I had to write an ebook, I was scared — really scared. Sure, I had been writing blog posts every single day for the better part of a few months, but actually sitting down to write and design a multiple-page, downloadable ebook was frightening. Would I have enough content? Would my design look […]
I’m gonna be straight with you: Google Analytics is a beast. I’ve been learning and using it for over two years, but I’m still discovering new (or at least new to me) tools and reports that I should be using. With nearly a gazillion reports (okay, I’m kind of exaggerating here), it’s easy to feel overwhelmed when you’re […]
I don’t know about you, but Sunday is my day to catch up on life. I do my laundry, vacuum the one area rug in my apartment, and make sure every dish is sparkling clean — and then sit down to catch up on all the content I missed during the week. Even during a […]
I know I hate writing marketing copy, don’t you? It’s something we all dread, but we need marketing copy to convert visitors into customers. The real question is, how do you create marketing copy when you don’t have a copywriting bone in your body? Luckily for you, I have an approach that you can follow […]
Practically anywhere the eye can see, there’s an ad begging for a second look. Whether it’s commercials, online ads, or those poor faces racking up “impressions” on bus benches, there’s no doubt we’ve grown a sense of numbness toward marketing messages over time.
This situation sound familiar? You’re clicking through a SlideShare and stumble upon a call-to-action (CTA) that reads, “Click here to learn more!” You’re intrigued, so you click the blue, hyperlinked text … then nothing happens. Ugh. As a user, you think “How careless of them to forget to include the link!” But chances are, most marketers […]
One of the simplest ways to boost your conversion rate is by tweaking your headline copy. If you don’t believe me… just look at KISSmetrics.com, I was able to boost my conversion rate by 40% just by adjusting the headline copy. That’s right… 40%. So what was the original headline? It was… KISSmetrics helps you […]