As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” What I am really asking is, “Are you OK writing for what may be considered boring topics, and how will you make each piece interesting?” The […]
Have you ever wondered why some types of content generate lots of search traffic and others don’t? I too was wondering about that, so I started to look for patterns and analyze competing blogs. What I found was interesting – so interesting that I decided to create an infographic to illustrate my findings. If you want […]
Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it. All of these list segments give us a way to whittle down our databases […]
It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy. Thing is, as more and more Facebook features change, so does the process of setting up a Page.
You know that feeling when you see or read something fantastic and you just have to share it with every human you know? (I get that feeling a lot when I read BuzzFeed and Upworthy.) When I get that urge to share stuff, the first thing I do is glance quickly around the website for social sharing […]
It’s trendy. It’s cool. It’s hip. It’s the infinite scrolling page! Like with every new design trend, SEOs need to figure out how this web design option fits into the grand scheme of SEO. Personally, I’d rather have a great-looking site with killer SEO than a trendy site with so-so SEO. If you think that […]
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Many people would argue that face-to-face introductions leave the longest-lasting mark on the successful positioning of your brand. But networking events are busy places, with lots of
Have you noticed a trend of people creating more detailed guides? You know, ones similar to my guides on SEO, growth hacking, content marketing, or landing page optimization that I have released on Quick Sprout? Vero just released a guide on email marketing, and Qualaroo released one on conversion optimization. What you may not know is that although I was the […]