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How to Create an Infographic in Under an Hour [10 Free Infographic Templates]
blog.hubspot.com

Wouldn’t it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing […]

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12 Tools & Resources to Help You Create Better Buyer Personas
blog.hubspot.com

At first, creating buyer personas seems simple. They’re just semi-fictional representations of your ideal customers, after all.  But when you actually get into the nitty-gritty of creating them, it’s easy to get tripped up. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. When you need […]

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How to Create The Perfect Social Media Post
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As a marketer, you may find yourself struggling when it comes to formulating the perfect social media post. To make things easier for you, I’ve decided to create a cheat sheet you can use when trying to create the perfect social media post. Just follow the advice in the infographic below. Click on the image […]

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How to Create a Deep Connection with Your Readers
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Why do you keep coming back to Quick Sprout? Maybe it’s because you are learning a lot from me, or maybe it’s because I’ve helped you grow your business. Although those are contributing factors, they aren’t the main reason you come back. So, what makes you keep coming back? Over the years, I’ve built a […]

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How to Quickly & Easily Create a Buyer Persona [Free Tool]
blog.hubspot.com

Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Why? Because without knowing who your ideal customers are — their backgrounds, goals, challenges, and so on — it’s very difficult to create an effective marketing strategy to attract more of those types of people. Without understanding your ideal customers inside and out — […]

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How to Create a Benchmark to Measure Content Marketing ROI
blog.hubspot.com

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014. While definitions of effectiveness may vary by […]

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How to Create a Successful Blog Strategy: A Step-by-Step Guide
blog.hubspot.com

Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes — those are the kinds of things that can give you a voice in the conversation. We’ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on […]

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How to Create Exciting Content for a Boring Industry
blog.hubspot.com

As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” What I am really asking is, “Are you OK writing for what may be considered boring topics, and how will you make each piece interesting?” The […]

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