Create

Why You Should Create More "Boring" Content
blog.hubspot.com

I started my content journey the same way many other marketers do: Trying to “go viral.” Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Posts like these filled me with false hope — they got thousands of hits and brought attention to my […]

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Why You Need a Social Media Calendar and How to Create One
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You’ve heard of social media calendars before, but do you know what they are and how to use one? Chances are you don’t. And that’s okay… I didn’t either when I entered the realm of social media marketing. But once I learned about it and how to use it, it change how I marketed my businesses […]

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How to Create an Infographic in Under an Hour [10 Free Infographic Templates]
blog.hubspot.com

Wouldn’t it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing […]

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12 Tools & Resources to Help You Create Better Buyer Personas
blog.hubspot.com

At first, creating buyer personas seems simple. They’re just semi-fictional representations of your ideal customers, after all.  But when you actually get into the nitty-gritty of creating them, it’s easy to get tripped up. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. When you need […]

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How to Create The Perfect Social Media Post
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As a marketer, you may find yourself struggling when it comes to formulating the perfect social media post. To make things easier for you, I’ve decided to create a cheat sheet you can use when trying to create the perfect social media post. Just follow the advice in the infographic below. Click on the image […]

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How to Create a Deep Connection with Your Readers
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Why do you keep coming back to Quick Sprout? Maybe it’s because you are learning a lot from me, or maybe it’s because I’ve helped you grow your business. Although those are contributing factors, they aren’t the main reason you come back. So, what makes you keep coming back? Over the years, I’ve built a […]

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How to Quickly & Easily Create a Buyer Persona [Free Tool]
blog.hubspot.com

Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Why? Because without knowing who your ideal customers are — their backgrounds, goals, challenges, and so on — it’s very difficult to create an effective marketing strategy to attract more of those types of people. Without understanding your ideal customers inside and out — […]

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How to Create a Benchmark to Measure Content Marketing ROI
blog.hubspot.com

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014. While definitions of effectiveness may vary by […]

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