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How to Plan, Create, and Promote Your Infographics [Infographic]
blog.hubspot.com

It’s no secret that infographics serve as an interesting way to serve up information in a visually appealing way. But for those of us that lack design skills, the creation process can seem a little intimidating.  Where do you start? What data should be represented? Which colors work best? How should it be formatted? The good news […]

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Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities
blog.hubspot.com

As a Yale Entrepreneurial Institute Venture Mentor, I have the privilege of working with some of the world’s most creative and inspiring future business leaders. Currently, I’m mentoring a startup called Tuckerman & Co — a mission-driven clothing brand hell-bent on creating environmentally sustainable clothing to address the abundance of unnecessary waste in the textiles industry. And […]

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How to Create a Killer Explainer Video [Infographic]
blog.hubspot.com

Video has become one of the most powerful forms of marketing content. As people become less and less patient, the text-only approach is no longer cutting it. We’ve moved into a visual-centric world, of which video is a critical piece. One component of your marketing strategy that video’s especially great for? Explaining to web users what your business […]

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How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]
blog.hubspot.com

Please raise your hand if you’ve ever felt personally victimized by PowerPoint. When you open it up, you’re hit with stark black Calibri font on a white background, killing any creative spark you may have felt. It’s daunting enough to creating a 10-slide deck to report your monthly marketing metrics — never mind putting together a PowerPoint that could […]

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How to Create a Traffic & Leads Waterfall Chart to Track Your Marketing Progress
blog.hubspot.com

Being able to consistently hit your website’s traffic goal and provide the right number of quality leads to your sales team are two of the most crucial responsibilities of a marketing team. But without the right tools in place, you could have wild variations in the number of visits or leads you actually generate. At the end […]

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How to Create Surveys People Won't Hate Taking
blog.hubspot.com

Over the years, I’ve seen my fair share of bad surveys. Those tend to be easier to identify than good ones. You’ve probably taken some yourself — they often have poorly worded questions and tend to drag on forever. Good surveys, on the other hand, are forgettable. The best experience you can aim for is for the […]

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How to Create a Writing Style Guide Built for the Web [Free Template]
blog.hubspot.com

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines […]

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Why You Should Create More "Boring" Content
blog.hubspot.com

I started my content journey the same way many other marketers do: Trying to “go viral.” Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Posts like these filled me with false hope — they got thousands of hits and brought attention to my […]

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