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How to Create a Pillar Page
blog.hubspot.com

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog’s architecture, too. You have to build them yourself — but we promise it takes less time and effort than building them from marble or concrete. In this blog post, we’ll dive into everything you need […]

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How to Create a Content Marketing Strategy for Virtual Reality
blog.hubspot.com

Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement. For many customers today, an experience is inauthentic if it’s not interactive. Meaning, they […]

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How to Create 30 Days Worth of Instagram Posts in One Day
blog.hubspot.com

Did you know that 50% of Instagram users follow a business, and 60% actually use Instagram to learn about a product or service? In fact, there are currently over 700 million Instagram users, and that number is expected to reach the one billion user milestone by the end of 2017. How’s that for a potential audience […]

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How to Create the Best Powerpoint Presentations, With Examples
blog.hubspot.com

Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up […]

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How to Create Compelling Content as an Amateur Writer: 7 Frameworks to Try
blog.hubspot.com

Just over a year ago, my business partner and I bet the future and success of our company on content marketing. We dismissed our sales team and put all our efforts into SEO and content. As an engineer, I get the technical aspects of this process. I can use SEO tools to identify opportunities, I […]

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How to Use Social Listening to Create Viral Content
feedproxy.google.com

Viral content is inherently unpredictable. You could have two similar pieces of content—with one receiving thousands upon thousands of shares and the other languishing in obscurity. In that regard, there’s no magic formula that will enable you to create viral content on command. It’s not like you can just flip a switch and get mass […]

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How to Create a Link-Building Strategy from Scratch
feedproxy.google.com

Google examines roughly 200 different factors to determine page rank. That’s a lot! But what’s arguably the most important is backlinks. Here’s a chart from Moz that shows how important links are: Backlinks have been, and continue to remain, one of the top ranking factors, making them Google’s primary form of “currency.” In March 2016, Google Search […]

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How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms
blog.hubspot.com

Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium. Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a filmmaking degree to make compelling videos for […]

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