Content

45 Engaging Examples of Interactive Storytelling in Content Marketing
blog.hubspot.com

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through […]

5
Like
Save
How to Repost on Instagram: 4 Easy Ways to Reshare Content
blog.hubspot.com

Where most social media feeds are almost distractingly busy — full of photos, videos, and text updates from friends and brands you follow — Instagram is different because you can only look at one post at a time. And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting […]

6
Like
Save
Where We Are: The 2017 State of Content Marketing [Infographic]
blog.hubspot.com

“Less than 10% of those surveyed were definitely sure how to implement content marketing.” Sound familiar? If it does, you’re clearly not alone. Content marketing — and keeping up with it — can be confusing, even to those who understand its importance. Many of us have heard the phrase “content is king.” But what, exactly, […]

2
Like
Save
How to Use Canva: An 8-Step Guide to Creating Visual Content
blog.hubspot.com

Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it’s gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles […]

5
Like
Save
Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days
blog.hubspot.com

I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be. Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold […]

6
Like
Save
Don’t Kill Your Audience’s Vibe with These Content Marketing Turn-Offs
feedproxy.google.com

As of 2017, the overwhelming majority (89%) of B2B marketers use content marketing in some form.   As you can imagine, how well marketers execute their campaigns varies quite a bit. Or, as The Content Marketing Institute would put it, there are differences in “content marketing maturity levels.” As you can see, a fairly small […]

8
Like
Save
If You Give Away Your Best Content, Your Business Will Grow by 290%
feedproxy.google.com

If you give it away—offer it free—they will come. This should perhaps be the quote to encompass the business model of freeconomics. It’s a model that involves giving away your best content. Believe it or not, more and more companies are integrating and seeing amazing results with freeconomics today. At first thought, it may seem ludicrous. […]

10
Like
Save
22 Writing GIFs All Content Marketers Will Understand
blog.hubspot.com

Fahrenheit 451 author Ray Bradbury once said, “I’ve never worked a day in my life. The joy of writing has propelled me from day to day and year to year.” While content creation can be a true source of joy for marketers, there are unique challenges that crop up along the way that few others […]

10
Like
Save