Content

The 10 Best User-Generated Content Campaigns on Instagram
blog.hubspot.com

When it comes time to make a purchasing decision, who are you more likely to trust — a brand, or a fellow consumer who uses the product? We’re more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions — and that’s the logic behind user-generated […]

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The Best of B2B Marketing Content: 9 Examples
blog.hubspot.com

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it’s even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. But alas […]

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How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams
blog.hubspot.com

It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do. When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured, […]

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What Makes Content Go Viral? 3 Experts Weigh In
blog.hubspot.com

When was the last time you created something online that went viral? Whether you’re new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random. We asked […]

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Why Generation Z Should Be Included in Your Content Strategy [Infographic]
blog.hubspot.com

I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn’t me who […]

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How to Leverage User-Generated Content in Your Marketing Strategy
blog.hubspot.com

These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s all about quality. Having one great piece of content is always going to be better […]

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How to Personalize Transactional Emails With Dynamic Content
blog.hubspot.com

According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is likely to reach 269 billion. And that number is expected to jump to 319.6 billion by 2021. Email marketing isn’t going anywhere. But there’s a big catch. With so many emails landing in our inboxes, […]

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How to Transform Your Blog Content into Compelling Videos
blog.hubspot.com

Here at HubSpot, we’ve told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels — like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Marketers are prioritizing […]

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