Content

Which Content Marketing Strategies Have the Biggest Impact on Keyword  Rankings?
feedproxy.google.com

The term “content marketing” is a wide umbrella. It encompasses a plethora of different strategies and techniques. But at the end of the day, one of your primary goals is to create content that ranks as highly as possible on search engine results pages (SERPs). This is important because organic traffic is the number one […]

2
Like
Save
5 Ways to Amplify the Reach of Your Content Without Spending a Dime
feedproxy.google.com

Content marketing can be a soul-crushing endeavor. It’s like this. You spend several hours or maybe even days meticulously putting together what seems like a brilliant blog post, slideshow, infographic, etc. But even with all your hard work and dedication, your content falls on deaf ears. You post it on Facebook, Twitter, LinkedIn, and any […]

5
Like
Save
What Consumers Really Want From Your Video Content [Infographic]
blog.hubspot.com

Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word “video” is used in subject […]

6
Like
Save
7 Tools for Generating Infinite Content Ideas for Your Blog
feedproxy.google.com

Blogging sucks. Okay that’s a bit extreme. In fact, there’s a lot that I enjoy about blogging—mainly connecting with you guys. But what does suck is having to constantly come up with new ideas for blog posts. It’s a grind that can be quite exhausting, especially if you’re simply coming up with ideas off the […]

7
Like
Save
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months
feedproxy.google.com

You don’t need me to tell you how potent content marketing is. I could spout off a laundry list of stats, e.g., “conversion rates are nearly 6x higher for content marketing adopters than non-adopters” or “content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” You get it. But […]

4
Like
Save
A Data-Driven Method for Finding Out Whether Your Content Sucks
feedproxy.google.com

Sometimes, you have to show some tough love. You’ve got to be brutally honest. Because I value you (yes, you!) as a reader, I don’t want to lie to you or sugarcoat things for you. You deserve better. I want to give you the best advice possible so you can go out there and succeed. […]

4
Like
Save
11 Advanced Techniques for Repurposing Old Content
feedproxy.google.com

When it comes to content marketing “hacks,” this is one of my absolute favorites. So many marketers finish a piece of content and never touch it again. But why do that when you can get so much mileage out of one piece of content? That’s the power of repurposing content. It’s a lot like creating […]

7
Like
Save
The Top B2B Content Marketing Trends to Watch This Year [Infographic]
blog.hubspot.com

If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016. Developing a sound content marketing strategy is worth it: We found that B2B companies that blogged […]

9
Like
Save