Content

10 Easy Ways to Measure the Effectiveness of Your Content [Infographic]
blog.hubspot.com

The most effective marketers have their content strategies firing on four cylinders: Planning Content creation Content promotion Analytics The list I just presented is the order in which effective content marketing gets done, but it’s NOT a priority list. Each tactic is vital. And they are dependent upon each other for success. In other words, […]

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8 Genius Examples of Empathetic Content Marketing in Action
blog.hubspot.com

Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at your audience. It means truly valued creating content — content that serves needs and addresses the biggest pain points. And this type of content is much easier to create when it’s informed and driven […]

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Your Content Strategy Needs More Consistency
blog.hubspot.com

If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.” That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as […]

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How to Create a Content Upgrade That Will Automate Your List Building
feedproxy.google.com

I am a big champion of the power of email marketing. There’s no better way to build a community and nurture a relationship with your audience. It’s hands down the most authentic way to prime your prospects, sell them your work, and grow your revenue. So, when a powerful list-building technique comes along, I get excited. […]

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How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model
blog.hubspot.com

Here on the HubSpot blog, we’ve been writing content for a long time — more than 10 years. And for much of that time, our strategy for determining our editorial calendar has stayed the same: We’ve identified keywords we want to rank for in search, written a blog post about it, and moved onto the […]

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Blog SEO: How to Search Engine Optimize Your Blog Content
blog.hubspot.com

Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master […]

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How to Develop a Content Strategy: A Start-to-Finish Guide
blog.hubspot.com

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. After all, you’ve got more competition than ever. According to the Content Marketing Institute, 70% of B2B marketers surveyed say […]

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How to Create a Content Marketing Strategy for Virtual Reality
blog.hubspot.com

Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement. For many customers today, an experience is inauthentic if it’s not interactive. Meaning, they […]

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