Content

How to Create Compelling Content as an Amateur Writer: 7 Frameworks to Try
blog.hubspot.com

Just over a year ago, my business partner and I bet the future and success of our company on content marketing. We dismissed our sales team and put all our efforts into SEO and content. As an engineer, I get the technical aspects of this process. I can use SEO tools to identify opportunities, I […]

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How to Combine Native Advertising with Content Marketing to Maximize Your Traffic
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Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to many. Simply, native advertising is […]

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How to Use Social Listening to Create Viral Content
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Viral content is inherently unpredictable. You could have two similar pieces of content—with one receiving thousands upon thousands of shares and the other languishing in obscurity. In that regard, there’s no magic formula that will enable you to create viral content on command. It’s not like you can just flip a switch and get mass […]

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What Happens When You Make Gated Content Free?
blog.hubspot.com

Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us — they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the “Should we gate our content?” question has been flying around HubSpot for a […]

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How to Get Your Content to Rank for Seasonal Keywords
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When you hear the phrase seasonal keywords, what comes to mind? Is it Black Friday, Cyber Monday, Christmas and general holiday-related keywords? Well, that’s definitely part of it. Of course, you’ll want to put the extra energy into optimizing your keywords for the holidays. After all, holiday retail sales during November and December brought in […]

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7 Reasons Why No One is Watching Your Video Content
blog.hubspot.com

You did it. You finally produced and posted your first series of marketing videos. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. All that’s left to do is sit back, relax, and watch the views roll in. Ha ha. Funny story, right? Before I worked at HubSpot, when […]

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The Best New Type of Content to Support a Product Launch: A HubSpot Experiment
blog.hubspot.com

Here at HubSpot, we obsess over our product — how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product managers handle the creation and vision of individual products. Product marketers own the story of […]

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Onboarding Checklist: A 90-Day Framework for Content Teams
blog.hubspot.com

Houston, we have a turnover problem. As the years pass, there seem to be a growing number of studies on employers struggling to retain their people — and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all […]

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