Content

6 Ways Marketing Content Can Support a Customer Service Team
blog.hubspot.com

“Hold on, let me just confirm the solution for you,” the service rep responds as she scrambles to look up the answer to a customer’s question. It’s the corporate equivalent of a retail employee wandering aimlessly down each aisle when you ask where a certain product is, like you couldn’t have done that yourself. Customers […]

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Should You Let a Bot Write Your Content?
blog.hubspot.com

Everyone thinks they can write. Even, it would seem, robots. But do these automated writers really have the ability to produce content to rival the work produced by those of us who write for a living? Should we see them as a threat? Likewise, whether you are a brand manager within retail, travel, finance or […]

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YouTube Will Start Labeling State-Funded News Content, but There’s a Big Problem
blog.hubspot.com

Last Friday, YouTube announced it work to further curb the spread of propaganda on its network — this time, by adding a designated label to state-funded content. As part of YouTube’s overall work toward greater transparency into the content shared on its site, videos uploaded by news creators that receive any degree of public or […]

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What to Do When Your Content Falls Flat: 6 Ways to Recover
blog.hubspot.com

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.  If you consistently […]

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How to Help Your Sales Team Close Deals With Content
blog.hubspot.com

As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. But that doesn’t mean well-crafted content stops playing a role when we hand those prospects over to sales. Did you know that reps spend about 15% of their day […]

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8 Tactics to Increase Sales with Video Content
feedproxy.google.com

All businesses can benefit from more sales. Whether your company is thriving or struggling to get by, a sales surge can help you get more cash in the bank. If your current marketing strategies aren’t working or growing stale, I’ve got a solution for you. Produce more video content. Regardless of your industry, videos can do […]

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5 Departments of Your Company That Need a Content Strategy
blog.hubspot.com

As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.) Well, I’m just kidding about being a close second to Michelle. I really did speak […]

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10 Easy Ways to Measure the Effectiveness of Your Content [Infographic]
blog.hubspot.com

The most effective marketers have their content strategies firing on four cylinders: Planning Content creation Content promotion Analytics The list I just presented is the order in which effective content marketing gets done, but it’s NOT a priority list. Each tactic is vital. And they are dependent upon each other for success. In other words, […]

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