Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]
When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a more popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, […]
Attending an international conference isn’t always as glamorous as it sounds. As any seasoned delegate will tell you, it’s not all rubbing shoulders with famous speakers, impressing online connections in real life and closing big business deals over gourmet dinners and fancy cocktails. In fact, a long day at a conference, spent rushing from talk to […]
Remember your very first conference? You carefully deliberated over every single session in the weeks leading up to it, bought a special outfit, and got a thrill when you finally arrived and saw your name covered in plastic. “My very own name tag? I’ll save this forever!” As the years progress, it can be hard […]
I have a lot of folks ask me if our INBOUND event (coming up Sept 8-11th) is valuable for them and their teams to attend. (SPOILER ALERT: It’s insanely valuable.) And ever since I started managing marketing teams, I’ve had people ask me if they could attend conferences and events. Some VPs and CMOs I know evaluate […]
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. When the vast majority of salespeople were field reps, taking a meeting or giving a demo meant physically meeting a prospect or group of stakeholders. Before you set out for the client’s office, you carefully […]
Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. That’s like “doing marketing” without having any idea why you’re doing it or what you’re trying to accomplish.
Attending an inspiring conference session can often elicit a response similar to that of getting off an exhilarating roller coaster. You’re pumped. Excited. You’re reviewing every twist and turn with your fellow riders with pure joy. You may even want to ride again.