Companies

22 Companies With Really Catchy Slogans & Brand Taglines
blog.hubspot.com

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — […]

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Fantastic Copywriting Examples: 13 Companies With Truly Creative Copywriters
blog.hubspot.com

You all know the Old Spice guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it. And do you […]

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Medium for Publishers: What Media Companies Should Know
blog.hubspot.com

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. And […]

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8 Reasons Super Specialized Companies Should Embrace Inbound
blog.hubspot.com

“People don’t shop for our products online.” I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Most have expensive custom products […]

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7 Examples of SaaS Companies with Exceptional Marketing
blog.hubspot.com

Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) But in the marketing world, they’re like the Grimms’ fairy tales. The SaaS sector is relatively young and seriously competitive, which means companies […]

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14 Companies With Really Catchy Taglines & Slogans
blog.hubspot.com

You know what’s really difficult? Being succinct. Seriously … it’s ridiculously hard. If you don’t believe me, just grab your favorite copywriter and ask. It’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what a slogan does. That’s why we have a lot of respect for the brands that have […]

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3 Amazing Examples of Ecommerce Companies Ensuring Customer Delight
blog.hubspot.com

As customers, we really only expect the most basic level of service. We find a product, pay for it, and it shows up at our house a few days later. Transaction complete, right? When we do experience the minimum requirements, consumers are happy enough. We’re willing to leave great reviews based on minimal interaction. With […]

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The Tale of Two Ecommerce Companies That Turned Down Shark Tank Deals
blog.hubspot.com

  Choosing what to sell online is one of the most important decisions you’ll make as an entrepreneur. To be successful, you need to pick products that you’re passionate about and find an ecommerce model that resonates with your personality. With that in mind, let’s look to popular TV show Shark Tank to help you […]

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