Business

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
blog.hubspot.com

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome — and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% […]

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If You Give Away Your Best Content, Your Business Will Grow by 290%
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If you give it away—offer it free—they will come. This should perhaps be the quote to encompass the business model of freeconomics. It’s a model that involves giving away your best content. Believe it or not, more and more companies are integrating and seeing amazing results with freeconomics today. At first thought, it may seem ludicrous. […]

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March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
blog.hubspot.com

March is known for a few major holidays and events. St. Patrick’s Day, U.S. college basketball tournaments, and the start of spring, to name a few. After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world’s biggest social network launched ephemeral […]

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How Any Digital Business Can Explode Using Word of Mouth Marketing
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We live in a digital age. Each day we’re bombarded with an endless stream of online ads via social media, websites, search engines, videos, and so on. Marketing companies spend billions upon billions each year researching, analyzing, and pushing ads to consumers. But you know what? No matter how sophisticated and streamlined digital marketing becomes, […]

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What Can Your Business Learn From Restaurant Marketing? [Infographic]
blog.hubspot.com

In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food. Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, “Can […]

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How to Write a Business Plan: A Step-by-Step Guide (With Examples)
blog.hubspot.com

Not all business ideas are good ones. Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. Probably not the best product to have on the market. A lot of people have business ideas — it’s whether these ideas are any good that really matters. That’s precisely […]

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Why Agencies Need to Take a More Modern Approach to Winning New Business
blog.hubspot.com

The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be ‘future ready’, yet if I ask them – “How are you changing your new business process to be stay competitive in an increasingly oversaturated and challenged marketplace?” – they […]

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5 Trends That Will Define Agency New Business in 2017 [New Data]
blog.hubspot.com

Will 2017 be the year agencies fall dangerously out of touch with client expectations? How will the shift towards project-based work impact your agency’s ability to retain long-term clients? Do clients intend to move more marketing services in-house in 2017?  A new report from RSW/US examines these and other troubling trends, offering valuable insights into both agency and marketer perspectives […]

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