Business

How to Grow Your Business by Doing Less Work with UGC
feedproxy.google.com

Here’s an idea. Sit back and watch your business grow without spending money or putting in too much effort. Sounds too good to be true? User-generated content, also known as UGC, is an excellent way to promote your business. This promotional concept will help you get customers without spending any money. These are the top […]

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Finding the Best Search Terms for Your Business: 10 Tools and Tips
blog.hubspot.com

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I […]

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The 6-Step Brand Build to Grow Your Business on a Budget
blog.hubspot.com

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.  But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very last point, it doesn’t have to be. […]

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29 LinkedIn Tips for Professional Networking, Business & Marketing
blog.hubspot.com

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put […]

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14 Essential Tips for an Engaging Facebook Business Page
blog.hubspot.com

Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, […]

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How to Build A Business Plan That Actually Works [Free Template]
blog.hubspot.com

We’re living in a golden age of startups and side hustles, where it seems like more people than ever before are striking out on their own with new business ventures. Whether you’re just beginning to think about starting a business, or already drafting a formal document with your current business goals, it’s crucial to clearly […]

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State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]
blog.hubspot.com

Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales. But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s time to research a purchase or […]

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6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
blog.hubspot.com

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome — and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% […]

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