Business

How to Write a Business Plan for Your Startup
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Anyone can have a great idea. But turning an idea into a viable business is a different ballgame. You may think you’re ready to launch a startup company. That’s great news, and you should be excited about it. Take it from me: as someone who has founded several startup companies, I know what it takes […]

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15 Ways to Use Snapchat for Your Business
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The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved. Your company can’t afford to ignore the impact this marketing channel can have on your business. It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of Gen […]

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YouTube vs. Vimeo: Which Video Platform is Best for Your Business?
blog.hubspot.com

By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously. Before you dive into creating videos, it’s important to figure out where you’re going to host them. YouTube […]

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10 Free Templates Every Small Business Needs in 2018
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Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company’s critical growth years. But then there are the less glamorous aspects — from tight budgets and limited resources […]

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How to Use Surveys and Interviews to Generate More Money for Your Business
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Businesses are at the mercy of their customers. The customer determines whether a company thrives, survives, or fails. That’s why you’re spending so much time, effort, and money on various marketing campaigns. Targeting new customers. Trying to retain existing customers. Figuring out how to squeeze some additional profits from your best customers. It may be […]

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Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]
blog.hubspot.com

2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes. However, with four years of data in the books, a […]

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10 of the Best Ads from November: Elves, Llamas, and a Business Cat
blog.hubspot.com

If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning: this post is heavy on the holiday cheer. To everyone else, hello. November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer […]

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The Most Effective Ways to Generate Leads for Your Business
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To survive, businesses constantly need to come up with new revenue streams. While you may generate plenty of money by improving customer retention by focusing on your existing customers, you’re only getting a small piece of the pie. The companies who focus on lead generation do more than just survive—they thrive. That’s where I want you […]

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