Brands

9 Creative Snapchat Ideas for Brands
blog.hubspot.com

Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen? Below, we’ve featured nine ideas for how to make your […]

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The Public Apology Letter: 6 Brands That Nailed It
blog.hubspot.com

There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called “The Real Housewives,” in which the cast members have become notorious for doling out feigned apologies. Instead of simply apologizing for hurting someone’s feelings, for example, it’s more common for them […]

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14 of the Best Brands on Instagram Right Now
blog.hubspot.com

For a while now, it’s been clear that Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months. In a world where visual content remains a crucial part of […]

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10 of the Best Brands on Twitter (And Why They're So Successful)
blog.hubspot.com

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it’s become a go-to platform for […]

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Emotional Advertising: How Brands Use Feelings to Get People to Buy
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.  Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional […]

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15 Food Brands With Instagram Content Worth Drooling Over
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. There’s a reason food is such a popular subject for Instagram posts. Who doesn’t like scrolling through pictures of neatly arranged acai bowls, pastel-colored dollops of ice cream, and sandwiches bursting at the seams with sprouts and peppered tomatoes? […]

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How Strong Is Your Site? Learn From 9 Big Brands With High-Performing Websites
blog.hubspot.com

According to Internet Live Stats, there are over one billion websites in the entire world. And by the time you finish reading this post, there will be even more. With so many websites in existence, what makes the good ones stand out? As inbound marketers, we often jump to SEO, social media, or the quality of content published. But there […]

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20 Brilliant Twitter Cover Photo Examples From Real Brands
blog.hubspot.com

What do you think to yourself when you see someone’s Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following. While almost all businesses understand that the egghead approach isn’t doing them any justice, they often fail to understand that […]

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