Brands

12 of the Sassiest Brands on Social Media
blog.hubspot.com

Brands use social media for a lot of things: to distribute content, to share news, to provide customer service. And sometimes, brands use social media for jokes, burns, and unmitigated sass. When brand accounts share personality and humor on social media, it’s delightful — and it captivates the collective internet. It’s funny when brand accounts […]

5
Like
Save
7 Brands Already Using Chatbots in Their Marketing
blog.hubspot.com

By now, you’ve probably realized that the bots have us surrounded. If recent success stories like Arby’s hilarious pizza slider bot are any indication, the future of brand awareness as we know it just might rest in the little digital paws of chatbots. They might seem like “the simpletons of the artificial intelligence world,” but […]

8
Like
Save
9 Brands That Thrive Without a Traditional Marketing Budget
blog.hubspot.com

“Brands So Popular They Don’t Need to Advertise!” “10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. And really, wouldn’t that take some of the fun […]

3
Like
Save
Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
blog.hubspot.com

If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on — between Facebook and Snapchat over the disappearing message. And so far, Facebook’s winning the battle — all because of Instagram. When Instagram Stories launched in August 2016, Snapchat had already been the first mover in the ephemeral, or […]

4
Like
Save
Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands
blog.hubspot.com

It’s hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we’re always looking for what’s next. We know that it’s not enough to rest on our […]

4
Like
Save
These 7 Brands Take Personalized Marketing to a New Level
blog.hubspot.com

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series […]

3
Like
Save
5 Examples of Creative Shoppable Content from Brands
blog.hubspot.com

Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer. A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, […]

3
Like
Save
Help! My Brand Went Viral: 12 Small Brands That Made It Big
blog.hubspot.com

When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to […]

3
Like
Save