Brand

Which Brand Won the World Cup?
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This content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. While the athletes have been battling it out on the field — sweating, crying, and even biting — brands have used the World Cup event to connect with a global fan base and even try out […]

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11 Ideas to Grow Brand Awareness at Lightning Speed
blog.hubspot.com

Have you noticed how some of today’s biggest brands seem to have popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one genius idea that no one else has thought about, ever? Or is it that these hugely successful companies are […]

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What to Do When a Brand Drunk Tweets During the Super Bowl
blog.hubspot.com

This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe here. Last night’s Super Bowl game was less than stellar action-wise. And unfortunately, the commercials were equally lackluster — going more for tearjerking than the humor and

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Does Your Brand (Gulp) Suck? How to Tell, and How to Fix It
blog.hubspot.com

This post originally appeared on Insiders, a new section on Inbound Hub. To read more content like this, subscribe to Insiders. We aren’t born with a good reputation — it’s something we earn over time. And the same rings true for your business.

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Why I Lose $1,671,120 A Year For My Brand
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Have you ever wondered what your personal brand is worth? Or, more importantly, your reputation? I think it’s priceless because the moment your burn it is the moment your career starts going down the drain. I’m so picky about my personal brand that I am willing to lose millions of dollars a year because of […]

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The Resources You Need to Maintain a Squeaky Clean Brand Image [In Under 100 Words]
blog.hubspot.com

Keeping your reputation squeaky clean’s about more than just good PR. You need to monitor social media — use Social Inbox or read this guide for a higher-level overview.

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ESPN May Well Be the Smartest Media Brand on the Internet
blog.hubspot.com

Yesterday I wrote about INBOUND keynote speaker Nate Silver’s decision to move his FiveThirtyEight blog from The New York Times to ESPN/ABC, and said the move reflected the rise of the “free agent journalist.” The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to […]

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