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Brand | - Part 4

Brand

The Science Behind Brand Success on Instagram [Infographic]
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands to include links to additional content in its ads.  Now, the platform is moving into the ecommerce realm with its […]

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Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
blog.hubspot.com

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human.  So why is it sometimes so challenging for businesses to showcase this in their marketing efforts?  Perhaps some people don’t want to show any biases that might deter any […]

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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]
blog.hubspot.com

Great storytelling is a great differentiator. Imagine you’re walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What’s going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage […]

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5 Ways to Make Your Brand Magnetic
blog.hubspot.com

In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. And to some degree, they’re right to question it. Today’s customers aren’t loyal to a brand for the same reasons that their parents and grandparents were – they have thousands of other options.Just this morning, I was shopping for […]

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The A to Z Guide on Creating a Memorable Brand (like McDonald’s)
feedproxy.google.com

Neil’s introduction of the author: When I think about branding, logo design, and designing great products, there’s one person I love working with. He has worked with me for many years and for several of my companies. His name is Ian Main, and this post—based on his latest work helping me rebrand Quick Sprout—is about Ian’s […]

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7 Hilarious Twitter Brand Hashtag Fails
blog.hubspot.com

We all know that Twitter offers you the ability to create a trackable, branded hashtag. But have we really thought about the implications of this? You as the company choose the words, letters, and caps on the hashtag. This is a great opportunity to create a name for your company, but it is also a great […]

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Why People Unfollow Your Brand on Social Media [New Data]
blog.hubspot.com

One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to interact with brands?  When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only […]

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4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
blog.hubspot.com

One of our main jobs as marketers is to acquire new customers. To start acquiring them, we need to get our company name out there. Or as marketers would say, “build brand awareness.” The tough thing about brand awareness is that it historically has been a lofty, fluffy goal that many executives don’t value … but it’s actually a […]

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