Brand

5 Ways to Make Your Brand Magnetic
blog.hubspot.com

In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. And to some degree, they’re right to question it. Today’s customers aren’t loyal to a brand for the same reasons that their parents and grandparents were – they have thousands of other options.Just this morning, I was shopping for […]

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The A to Z Guide on Creating a Memorable Brand (like McDonald’s)
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Neil’s introduction of the author: When I think about branding, logo design, and designing great products, there’s one person I love working with. He has worked with me for many years and for several of my companies. His name is Ian Main, and this post—based on his latest work helping me rebrand Quick Sprout—is about Ian’s […]

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7 Hilarious Twitter Brand Hashtag Fails
blog.hubspot.com

We all know that Twitter offers you the ability to create a trackable, branded hashtag. But have we really thought about the implications of this? You as the company choose the words, letters, and caps on the hashtag. This is a great opportunity to create a name for your company, but it is also a great […]

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Why People Unfollow Your Brand on Social Media [New Data]
blog.hubspot.com

One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to interact with brands?  When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only […]

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4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
blog.hubspot.com

One of our main jobs as marketers is to acquire new customers. To start acquiring them, we need to get our company name out there. Or as marketers would say, “build brand awareness.” The tough thing about brand awareness is that it historically has been a lofty, fluffy goal that many executives don’t value … but it’s actually a […]

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How to Build a Million Dollar Business From Your Personal Brand
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One of the main ways I drive revenue to my businesses is through my personal brand. People are learning about my companies through me. It’s been so effective that I’m able to generate at least 7 figures in income within 12 months of starting a new business… all through my personal brand. Just look at […]

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How to Develop a Strong Visual Brand on Social Media
blog.hubspot.com

The new world of marketing is increasingly visual. It’s no coincidence that the newest and fastest-growing social networks on the web — like Pinterest, Instagram, and Snapchat — are focused primarily on visual content. So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By implementing a strong visual branding strategy on social […]

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How to Build Brand Awareness for Your Business
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You have many options when it comes to marketing your business. Naturally, you might be wondering where you should start or what channels you should use to achieve the best results, right? Sadly, there is no one answer because it varies from business to business. To help you out, I’ve created an infographic that breaks down the 6 things you […]

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