Brand

13 Daily Activities That Will Double the Size of Your Personal Brand in 6 Months or Less
feedproxy.google.com

How is your personal brand doing? No, really—how’s it doing? Do you open your inbox each day to a flood of people talking about how they love being your customer, how you changed their business, health, and life, or how incredible your message is? Or do you open your inbox only to be doused with comments […]

3
Like
Save
Beyond .COM, .ORG & .NET: A Beginner's Guide to Brand Top-Level Domains
blog.hubspot.com

For marketers, the domain name system (DNS) can be a little tricky to navigate. If you’ve ever been tasked with buying a domain name, you’ve probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely different story […]

10
Like
Save
4 Effective Ways to Build Backlinks for a Brand New Site
feedproxy.google.com

Starting to build links for a new site is a lot like climbing a mountain. You’re starting from ground zero with a lot of enthusiasm, but when you realize you have to climb for days to get anywhere, that enthusiasm often turns to the feeling of being overwhelmed. But when it comes to your site, […]

3
Like
Save
6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
blog.hubspot.com

Most marketers and brand strategists understand the dangers of brand inconsistency: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds. And if consumers can’t remember your brand, you haven’t a chance against competitors. While brands are constantly trying to uphold a strong visual image, the internet is […]

3
Like
Save
There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]
blog.hubspot.com

Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise? Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders […]

5
Like
Save
From eBay Side Project to Top Fashion Brand: An Interview With Nasty Gal's Founder [Podcast]
blog.hubspot.com

The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. She was the “one man band” behind Nasty Gal: finding the vintage clothes, styling the outfits, modeling them for product pictures, shipping her products to eager customers, and collecting feedback along the way. […]

2
Like
Save
Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. A few weeks ago, Burger King propositioned McDonald’s in an effort to press pause on what it called the “burger wars” and support the International Day of Peace on September 21.  Its grand idea for bringing together the two chains fighting […]

8
Like
Save
Building a Playful Brand, Brick by Brick: The History of Lego Marketing
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Here’s a brainteaser for you: How many Lego bricks do you think exist in the world? Millions? Billions? Trillions? … How about hundreds of trillions? According to Lego’s website, there are 86 Lego bricks for every single person on the planet.  […]

2
Like
Save