Brand

6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
blog.hubspot.com

Most marketers and brand strategists understand the dangers of brand inconsistency: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds. And if consumers can’t remember your brand, you haven’t a chance against competitors. While brands are constantly trying to uphold a strong visual image, the internet is […]

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There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]
blog.hubspot.com

Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise? Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders […]

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From eBay Side Project to Top Fashion Brand: An Interview With Nasty Gal's Founder [Podcast]
blog.hubspot.com

The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. She was the “one man band” behind Nasty Gal: finding the vintage clothes, styling the outfits, modeling them for product pictures, shipping her products to eager customers, and collecting feedback along the way. […]

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Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. A few weeks ago, Burger King propositioned McDonald’s in an effort to press pause on what it called the “burger wars” and support the International Day of Peace on September 21.  Its grand idea for bringing together the two chains fighting […]

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Building a Playful Brand, Brick by Brick: The History of Lego Marketing
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Here’s a brainteaser for you: How many Lego bricks do you think exist in the world? Millions? Billions? Trillions? … How about hundreds of trillions? According to Lego’s website, there are 86 Lego bricks for every single person on the planet.  […]

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Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand
blog.hubspot.com

Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do.  […]

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The Science Behind Brand Success on Instagram [Infographic]
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands to include links to additional content in its ads.  Now, the platform is moving into the ecommerce realm with its […]

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Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
blog.hubspot.com

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human.  So why is it sometimes so challenging for businesses to showcase this in their marketing efforts?  Perhaps some people don’t want to show any biases that might deter any […]

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