Brand

How Does a Brand Judge Your Pitch?
blog.hubspot.com

May’s talk on #modernwaystogrowanagency came from Dave Parkinson – a 26 year veteran of Nissan and digital – from IT Manager to EMEA Head of Digital.  From managing a digital transformation to initiating the social media plan (and launching the Qashqai on the way) Dave knows the brand person’s world. So what are they really […]

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The Marketer’s Checklist for Establishing a Personal Brand
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I remember when having a personal brand was reserved solely for big-name celebrities. Back in the 90s, you had to be an Oprah-level figure to have your own discernible brand. But the Internet has changed that. It’s made personal branding viable for pretty much everyone, provided you put in the time and energy. That’s why […]

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7 Ways to Use Your Personal Brand to Find More Clients
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I’ve used a lot of different digital marketing tactics over the years. SEO has been the main one. Content marketing comes a close second. But I’ve also used social media marketing, influencer marketing, video marketing, pay per click advertising, affiliate marketing, email marketing…. If it’s “digital” and “marketing,” I’ve probably done it. But there’s one […]

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Help! My Brand Went Viral: 12 Small Brands That Made It Big
blog.hubspot.com

When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to […]

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How to Launch Your Personal Brand if You Have Absolutely Zero Credibility
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You hear the term “personal brand” being thrown around a lot these days. Almost annoyingly so. Everyone is trying to build and strengthen their personal brand in order to stand out in their industry and make a connection with consumers. It’s a key ingredient in building your career, a business, etc., so it totally makes […]

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Brand New Blog. No Traffic. Here’s What to Do.
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Ever feel as if you’re the only person reading your blog? It’s possible it’s not just a feeling. In today’s digital marketing landscape, it’s difficult to get users to read blogs if they’re not relevant to them. Even if the blog is relevant and the content is great, in a world of rapid-fire of competing […]

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The Proven Guide to Using Live Video to Build Your Personal Brand
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The Proven Guide to Using Live Video to Build Your Personal Brand2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016. We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video […]

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13 Daily Activities That Will Double the Size of Your Personal Brand in 6 Months or Less
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How is your personal brand doing? No, really—how’s it doing? Do you open your inbox each day to a flood of people talking about how they love being your customer, how you changed their business, health, and life, or how incredible your message is? Or do you open your inbox only to be doused with comments […]

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