Brand

How to Build Hype for the Holiday Season as an Ecommerce Brand
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This is a great marketing opportunity for your ecommerce business. You have a small operating window to effectively execute your plan. These are some of the most common days to mark on your calendar during the holiday season: Thanksgiving Black Friday Cyber Monday Christmas Eve Christmas Day New Year’s Eve New Year’s Day These all happen […]

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Brand Strategy 101: 7 Essentials for Strong Company Branding
blog.hubspot.com

Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do. […]

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How to Grow Your Email List as an Ecommerce Brand (A Beginner’s Guide)
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It’s important you recognize the significance of your email marketing strategy. It’s an essential method of communication with your ecommerce customers. Email will probably be your most profitable channel if you nurture it right. Don’t believe me? Activewear brand Rone is able to generate $80,000 in sales during product launch purely from its email list. […]

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22 Brand Style Guide Examples for Visual Inspiration
blog.hubspot.com

When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same […]

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The 6-Step Brand Build to Grow Your Business on a Budget
blog.hubspot.com

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.  But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very last point, it doesn’t have to be. […]

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12 Free Social Media and Brand Monitoring Tools We Love (and Why)
blog.hubspot.com

Reputation is everything. And on the internet, that couldn’t be more true. It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of […]

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22 Companies With Really Catchy Slogans & Brand Taglines
blog.hubspot.com

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — […]

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How Does a Brand Judge Your Pitch?
blog.hubspot.com

May’s talk on #modernwaystogrowanagency came from Dave Parkinson – a 26 year veteran of Nissan and digital – from IT Manager to EMEA Head of Digital.  From managing a digital transformation to initiating the social media plan (and launching the Qashqai on the way) Dave knows the brand person’s world. So what are they really […]

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