Brand

How to Get Your Customers to Recommend Your Brand to Others
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Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge. Acquiring a new customer can cost you six or seven times more money than retaining your current customers. But you can get new customers without having to spend much money. Using your existing customers to help bring […]

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How to Create the Perfect Instagram Images to Sell Your Brand
blog.hubspot.com

Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures. It is not the photographs themselves that stir up these emotions, but rather the memories and aspirations we associate with them. Instagram is a visual […]

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This Simple Diagram Will Help You Tell Better Brand Stories
blog.hubspot.com

Tell someone to write a poem, and chances are, they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: constraints unleash our creativity. But how can you translate that to the complex world of content marketing? The below diagram will help […]

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8 Proven Ways to Grow Brand Awareness — Fast
blog.hubspot.com

Have you noticed that certain brands seem to have just popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one genius idea that no one else ever thought about? Or is it that these hugely successful companies are started by billionaires […]

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How to Build Hype for the Holiday Season as an Ecommerce Brand
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This is a great marketing opportunity for your ecommerce business. You have a small operating window to effectively execute your plan. These are some of the most common days to mark on your calendar during the holiday season: Thanksgiving Black Friday Cyber Monday Christmas Eve Christmas Day New Year’s Eve New Year’s Day These all happen […]

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Brand Strategy 101: 7 Essentials for Strong Company Branding
blog.hubspot.com

Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do. […]

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How to Grow Your Email List as an Ecommerce Brand (A Beginner’s Guide)
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It’s important you recognize the significance of your email marketing strategy. It’s an essential method of communication with your ecommerce customers. Email will probably be your most profitable channel if you nurture it right. Don’t believe me? Activewear brand Rone is able to generate $80,000 in sales during product launch purely from its email list. […]

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22 Brand Style Guide Examples for Visual Inspiration
blog.hubspot.com

When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same […]

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